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IMPORTANT NOTE:
You do NOT have to register to read, post, listen or contribute.
If you simply wish to remain fully anonymous, you can still contribute.
Hamfatter (should be Phatter) - the Dragon's Den band - 2008/07/22 10:48Excellent pitch; clever idea; music not bad - I thought this was not only a great idea but a clever and well shaped one...
How will they do? What did you think?
A great sequence (watch it on iPlayer).
Surely the next step will be a weekly Dragon's Music Den with various acts offering two minutes of music and one minute pitch... something I suggested on here some months ago.
Re:Hamfatter (should be Phatter) - the Dragon's Den band - 2008/07/22 12:33On the face of it, a waste of time. What use is £75k? (of which only 30k was earmarked for marketing) If you could buy a hit with that amount of money everyone would be doing it.
However - the publicity they've generated from this may well open some doors for them.
So in short the programme itself is the marketing benefit, not the cash. It was a clever idea to go for it.
Re:Hamfatter (should be Phatter) - the Dragon's Den band - 2008/07/22 13:33"On the face of it, a waste of time. What use is £75k?" what on earth do you mean ? If you are prudent with the money, it could go a long way in promoting an album especially with the press eating out of the palm of your hand. Dragon's Den for music is a great idea. Gee am I the only one who can see a TV show here ? This is where Sellaband and Slicethepie got it wrong. YOU NEED TELLY for that extra prestige that would enable your artist to bond with the audience and a rich VC kudos, prestige and their money back. Gee the SMS income would repay the VC's cash within a year.
Re:Hamfatter (should be Phatter) - the Dragon's Den band - 2008/07/22 13:38Ah KZ you've discovered the nightmare of iPlayer outside the UK - I've been going through that all summer in Europe and Africa.
They tell you they cannot play it abroad.
I reckon there will be a You Tube clip within seconds - just search Hamfatter Dragons.
But I agree with you - it's all positive in my mind, as long as the music is good (at the moment it's OK; not great but not bad).
Re:Hamfatter (should be Phatter) - the Dragon's Den band - 2008/07/22 14:36DJKZ wrote: what on earth do you mean ? If you are prudent with the money, it could go a long way in promoting an album especially with the press eating out of the palm of your hand. With the press eating out of your hands, yes. My point is without the TV exposure, the money (30k) itself is not enough. It will just go into the coffers of a PR agency and achieve nothing. I agree entirely that using this TV pragramme for exposure was a good idea (as my original post said).
Re:Hamfatter (should be Phatter) - the Dragon's Den band - 2008/07/22 22:32£75k,(£30k??) creates a "name", buys sandwiches and little else these days without a hit and for every 5 downloads , 8 are swapped or shared.
In creating that "name", the management are better off putting a band on the road currently.
What I have seen in the last couple of years, is market trends on buyers. You will sell cd`s to teens but not downloads. You will sell downloads to the late 20 somethings but not cd`s. I do have figures to back this up for my acts and they are very black and white by "who goes to see what and who" etc.
"High School Musical " is huge, but based on live (film, cult? no idea..) appearance and legend thereof, but the selling items we are finding here are the sit down and listen works of music. The bigger names that we have ,in our little indie here, are not the biggest sellers.
I am starting to think that fame is not the answer as we begin to turn corners in this job, the key word is reputation. This is not new news. Beethoven did not have a hit.
Re:Hamfatter (should be Phatter) - the Dragon's Den band - 2008/07/23 10:30You can see why McFly's covermount deal was a clever idea. I can easily see the covermount phenomenom evolving. For example how about instead of putting the music on the disc, how about creating a special website for the music to be downloaded. That way only fans will get the music and everyone else will get a video, presentation or something. So there is no devaluation of music. The "sitdown and listen fans" can buy it when the "proper" album comes out. If you can't beat them join them i guess.Link: Myhotmusic.com - For tips, reviews and more.
Re:Hamfatter (should be Phatter) - the Dragon's Den band - 2008/07/23 14:42Indeed KZ, the "Sit Down and Listen" fans will like the album more as the band developes.
We often conplain about developement time on this board, these guys appear to have it.
Re:Hamfatter (should be Phatter) - the Dragon's Den band - 2008/07/23 14:54My old boss, Debbie M, didn't seem totally impressed by the band, but the little I've heard of them sounds slightly above average. They came across as very natural and likeable in an interview I saw on some TV channel. If the follow on publicity is not too delayed I think they could do quite well initially. Then it will be up to the quality of the music and their connection with music fans.
I agree with Mart about reputation, although it is possible to have both reputation and hits. Apart from his final single, released after he died, Johnny Cash hadn't had a "hit" in the UK since 1976, but his reputation was obvious among all generations. Same with Travelling Wilburys - a success band because of who they each were.
That said, I think some artists are still pleased to be one hit wonders, as opposed to no hit flops.
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