DJKZ
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Could this be the new model ? - 2008/07/25 05:36
American Idol pulls in millions of viewers a week. I just watched on Oprah, their latest round pulled in over 32 million votes.
Miley Cyrus/Hannah Montana is a TV/film star with guaranteed hit singles off the back of the show.
The movie business thrives on people taking a punt largely as a result of trailers and press. No leaked previews, no full consumption of the product for 12 weeks before it's available for sale.
Batman is doing some serious figures and is on its way to become the highest grossing film this decade.
We all know the biggest promotional tool for Michael Jackson was the videos and MTV.
Videos are currently the best performing media on the internet and the most profitable source of advertising dollars on the net. Video ads embedded in content is coming if it not here already. I am talking about cpm style ads where eyeballs count and not clicks.
The ability to produce a decent documentary or film or your new act is within reach and has been for a number of years. Look at www.straight8.net or www.onsuper8.org. Filmmaking can be for done under 100.00 quid. (see below for a fabulous short super 8 movie shot with one cartridge for peanuts). Shot on a consumer camera with little or no budget.
http://uk.youtube.com/watch?v=yZ0bdt2vZFI
Now with HD and HDV cameras in tow, you can now shoot a feature length film for next to nothing. Furthermore opportunities for advertising are plenty.
With video you can still do product placement, endorsements advertorials and it won't seem out of place or too annoying for viewers.
Not only that, going to the movies is an activity best performed with someone else. It is sexy, interactive and sociable. You also expect to pay to watch a movie unlike going to see yet another boring band.
Imagine launching a new act with a documentary/film musical "Let It Be" style. If the film is successful then with distribution, the music will fly into the charts with relative ease. If the film flops it is easily spun into a "critically acclaimed" film and will go on selling for the band.
Video killed the radio star, reality TV killed the video star and the docupopmusical film star will kill the pop star. This is the new model in my opinion. It is all about distribution and the method of marketing. Of course great music still applies.
Discuss.
Link: Myhotmusic.com - For tips, reviews and more. |
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