DJKZ
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Re:Could this be the new model ? - 2008/07/25 08:38
I beg to differ Michael. There are thousands of movies/documentaries/videos made for far less than a million bucks. Furthermore with other alternatives such as the interweb, even your own covermount solution or a word of mouth campaign, you can distribute your film. With HDV, DV, Super8 16mm this can be done on a shoestring or if you prefer with a million bucks.
The point is to have a good story, great images and a cracking concept. Of course distribution is an issue but not as big a deal as you think. Not to mention Govt support for filmmakers.
Besides what is stopping an act booking a cinema one by one and do a tour ? Unplugged music followed by a screening followed by light refreshments where the punters can be SOLD the DVD/Album.
Also as far as distribution and exposure is concerned, Schools and Universities are perfect places amongst others. When I was at University, the most packed functions put on by the local "religious group" was film night. It was packed to the rafters with most people attracted by the novelty of a film on the campus. Was the film great ? No. Was it made with a million bucks ? certainly not.
As far as budget is concerned, it depends. For someone who knows a bit or two about filmmaking then you can do a "reality based" documentary/film for the cost of the tape/disc etc.
Could you buy a computer and have a hit ? Well YOU CAN. If it has been done before, it can be repeated. That argument is flawed Michael as 90% of Major label releases are flops too. So how about the following questions:
"Could you go to an expensive recording studio and have a hit ?". Reading the blurb of most studios with a lot of famous previous client, you'd think that they have the Midas touch.
"could you go to an expensive recording studio and blow 100,000 ?" You're more likely to waste your money than have a hit.
I am looking at the trends Michael and with music increasingly becoming a loss leader I predict that many artists will opt for alternatives ways to launch their album. Why give away your album when a promotional docu-film could get people in the cinema/school or Uni hall/TV/Internet and you get paid for it ? That's my point of the whole debate.
Instead of shooting a typical music video, for the same price and/or considerably cheaper, you can shoot a simple docu-drama using your own fans, revolving around a live performance of your act and get it out there even for free, leaving your prized asset i.e your album safe from freeloaders and the video itself becomes a value add for the physicals.
Don't forget the spirit of the 60s where people like Andy Warhol started out as photographers, creating their own rules. Of course you would need someone who knows what they are doing on board, who also believes in the artist, but with a moderate investment, this can work. Each artist and definitely each manager MUST now invest in a decent camera/editing suite and the know how. Or bring someone on board who does. Fortunately for me, I invested in video production at the same time i invested in audio production.
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