DJKZ
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Re:Could this be the new model ? - 2008/07/26 01:20
Michael, did you have a look at the links I gave you ?
I think you are being completely negative, in fact, cynical is the word. You are also making a lot of assumptions, but that's ok.
Now back to my opening gambit:
"American Idol pulls in millions of viewers a week. I just watched on Oprah, their latest round pulled in over 32 million votes.
Miley Cyrus/Hannah Montana is a TV/film star with guaranteed hit singles off the back of the show.
The movie business thrives on people taking a punt largely as a result of trailers and press. No leaked previews, no full consumption of the product for 12 weeks before it's available for sale."
The point here which I thought was obvious is: VISUALS work in a way music cannot.
The evolution of the music business is suggesting that the punter's first exposure to an artist is going to be through video/film i.e visuals.
I was not asking each band or project to be launched with a blockbuster movie.
As for watchability (is there such a word), are you seriously overlooking the amount of rubbish on Youtube that is getting lots of views ? All made with dodgy cinematography/videography etc etc. Just seen a granny doing a pole dance which is now the latest Youtube sensation.
The links I gave which I advise you to go and look at or you will never get my point are showing good quality films and not a jerky camera work in sight.
Instead of just making music videos, I am suggesting you make docu-videos that are INTERESTING, have a lot of "live" recordings of the songs, shoot it properly. Of course this means a bit more work and care in the story telling but I can assure you that if done properly, you will get views. Furthermore, everyone is making a music video and a lot of them are formulaic, boring and do not allow one to connect with the artist emotionally. Good luck with your project and you are on the right direction. Of course you need stars ! You need characters but you have them already don't you ?
As for costings, Michael I have done a lot of research in this area, especially down here in Australia but I don't think the price is that different in the UK.
Try screening it in a school. Their halls/theatres are very cheap to hire. Also a digital projector is reasonably cheap as well. If you do go to a cinema to screen it then you need to play it very carefully. Using their smallest hall or indeed do a deal with the Cinema to screen it as an "independent" film. I know that Film Victoria, supports new filmmakers etc.
At the very least, you can screen it in a music venue which gives you more reason to charge a decent rate.
Even if you don't go that far, then you can always distribute it for free online. Make sure you have a video ad network to monetise the views. You can also upload it to www.revver.com and never have to host it yourself so not only do you not have to pay for bandwidth, but you also increase the income.
Episodes, episodes, episodes. Break it down into 1/5/9 minute chunks so people don't have to watch it all in one sitting.
At the very least over one year, you will recoup your costs and then some. If you have a hit then you will clean up and you do not need to give a free mp3 away.
There is no excuse for bad video production. The amount of resources, available for free, online are staggering. Also if you are already producing music, video editing is not a million miles different. If you are writing songs, you can write a stoy to go with your artist.
No you don't have to do a Moulin Rouge. Do a film about your band, make their public appearance scarce, and the film glamourous and the mystique suddenly appears. Note this. The biggest artist in the world, did very little interviews, was not on every single TV show, festival, live gig, toilet venue etc etc.
Instead he let his video/films do the talking. Yes they had a lot of money but with creative ideas and a storyline one can do the same, with the right artist.
Finally, let he who has ears hear. Lol. This is not for everyone.
Link: Myhotmusic.com - For tips, reviews and more. |
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