Broadcaster ITV has been hit by a further drop in advertising revenues for the year.
In the 12 months to 31 December, net advertising revenues at its key terrestrial channel ITV1 fell 12.5%, while revenues at GMTV slipped by 3%.

But ITV added it had received a boost from regional advertising, while digital ad revenues had risen 37%.

The group said trading for 2006 was in line with forecasts and it was on target to cut costs by

Scrap a guaranteed ratings puller (The Record of the Year Show: 9.7 million viewers) and put on a nice credible indie rock show instead (2006: Greatest Hits: 2.5 million viewers)... that'll do it...DOH!

Or......Headhunt some of the very talented bods working at the BBC, where they are underused currently.

You're right, JK. ROTY had a wide age appeal (therefor suitable for mass audience on mainstream channel) whereas the replacement had a very small demographic (and more suitable to C4 at about 1am !)

Practically every programme on there now has a money grabbing phone-in, surely this must offset the loss somewhat?

Since ITV happily show their Play Channel's programmes on ITV1 for about 4 hours without a single ad break, that would rather suggest a dip in advertising revenue is more than offset by this

<<< Practically every programme on there now has a money grabbing phone-in, surely this must offset the loss somewhat? >>>

Only if anyone is watching in the first place and then decides to take part !

since it's not a subscription channel I'm surprised the IBA let them do that.

QAt one time, I'm certain that there was some sort of rule about a minimum number of ads per hour.

I'm old enough to remember when they used to have real 'local' adverts... Redfers Kyle reading ads for places in Leeds, Bradford, Lincoln... back before everything was Granada/Carlton.

ITV died some years ago. It just never noticed.