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This is the start of a young network which is totally comfortable with the new medium and which will create and run the new model for successful communication - that includes music.
It's not bad. But I have seen better on You Tube from kids the same age. Unfortunately most of them are from across the pond, so it is quite refreshing to see a British lad at least using You Tube for what it is meant for, and experiementing. But JK has a knack for picking out talent, and I trust him more than Simon Cowell or Louis Walsh.
Whilst on the subject of You Tube I recommend this guy. Check out Freddie Mercury:The Window Cleaner