Someone called Anne Marie from Essex on Brekkie TV who answered every question with a cliche.

Thanks to You Tube I find she did the singing on Rockabye which simply illustrates the limited ability singers need. Just stay in tune dear. And be blonde.

And just check out the number of views on this (rather good) video

I really like her voice, couldn't really care less about her intelligence, if anything it suggests she's in the right job.

Her team have done a great job breaking her, built up a massive following on social media, got some very credible songs (check out The Alarm below (and the amount of views)) and broken her to the general public with Clean Bandit ala Jess Glynne. Oh, also got Sean Paul to say “bang bang bang” on it which seems to be compulsory for the UK charts right now.

It's not so much intelligence as grabbing the cliches I object to; still, with our Prime Minister and other key stars like Tweetie Pie, existing on truisms may be the right way to go.