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Ed Sheeran illustrates the death of the chart
TOPIC: Ed Sheeran illustrates the death of the chart
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Re:Ed Sheeran illustrates the death of the chart 7 Years ago
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But what would you do to solve the problem that paid for sales are continuing to fall at such a fast level that the sales charts no longer fully reflect what people (especially teenagers, who traditionally have been the most enthusiastic purchasers of singles) are "consuming". It would be like having attempted to return, in say 2008, to a physical sales only chart when downloads were in the ascendancy.
I can remember a contribution you made to a Music Week article in 1997 where the subject was to do with reducing the churn in the chart when there was about 20 new entries inside the top 75 each week and every single was peaking in week one. If I recall you suggested either averaging out sales over a two week period or basing the chart on revenues rather than unit sales. Neither would have dealt with the then problem, that the nature of the chart and how most singles buyers were purchasing singles, had changed from the "golden age" (yourself, the 1960s/1970s, myself the 1970s/1980s) of singles. Similarly, most teenagers now stream, rather than download, tracks. A sales (downloads, and what remains of the physical singles market) chart would become even more irrelevant to the generation that is supposed to be the one that follows the chart the most.
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