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In my day as Brits Boss (to reverse the disaster of the 1989 show) in 1990, 1991 and 1992, we always held it just before Valentine's Day as we'd found music sales were far larger on that day - especially after several hours of TV promotion. I suppose in this age of downloads that no longer applies - music is no longer a romantic gift.
I wonder how long mainstream TV (ITV and BBC) will consider a music mass appeal (and therefore mass audience) instead of specialist, buried away on a minority channel. We got around 10 million viewers in my day (I hosted it in 1987).
As a music industry person (I'm not anymore) I'd be revamping it into a far more mass appeal show getting many more viewers (like X Factor used to get). But what do I know?
I liked Jack Whitehall - I think he can consider his part a success. I loved the Stormzy end - I've never even heard him; now I shall listen to his music. Damon really isn't the brain of Britain, is he? I once gave him a lift in my Rolls.
I have absolutely no interest in the Brits today, and it seems even the young people that I work with hardly mention it. 20 years ago everyone would be talking about it the next day. Part of the reason, ITV doesn't really exist to me anymore as a channel and the current music scene doesn't have all the personalities that it did 20, 30, or 40 years ago. Listening to music now is like buying wallpaper, it is there in the background, but not of much importance.
Artists these days don't really have to do much as nearly music is done digitally. Not forgetting numerous writers for just one song or album and YouTube is just a way to get free music.