Massive company, and over 100 years old.
Excellent safety record - so much that they were allowed to self-certify their new Max aircraft.
After, two major crashes - the plane is grounded by the Federal Aviation Administration, who (in hindsight) should have scrutinised and tested the aircraft.
Orders are being cancelled, production dramatically slowed and over $5 billion put aside to cover initial losses.
Boeing's financial future remains precarious - its reputation has been seriously affected...