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Topic History of: Giving away some music
Max. showing the last 5 posts - (Last post first)
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zooloo |
It's from memory so unreliable, but...
...did the Majors ever make money from singles? Weren't they effectively a loss leader for album sales?
Album sales will suffer because nobody is going to buy the filler tracks. We've all bought an album where the single really is it, the other songs are just third rate.
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- just had a thought, how about offering a package of bits, like songs, video clips, desktop wallpaper for computers, ringtones, pictures and anything else you can download.
Rather than just "a song" a bunch of things - for under, say, |
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DJones |
the major labels can't survive on selling single downloads (and digital album sales will stay a very minor market) |
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Mart |
We are selling more downloads than any other form of product we have put out.
Granted, we are making arguably better quality stuff than we used to, but we wouldn`t be selling anything at all without the use of free plays/previews on sites.
This of course is how to take advantage of Myspace etc pimping, which a lot of acts are doing.
The drip of download sales is great but everybody supporting a track and buying it on mass is better.
Interesting that the majors are employing the same tactics as the bedroom bands. |
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zooloo |
DJones wrote:
My main point is about the changing revenue streams.
What is quite clear about the future is that there will be (for the casual hearer/fan/buyer as known today) no need to buy a copy (physical/digital) of a song/album because there will be more than enough ways to hear the music without owning it.
So the problem for the musicians/labels & writers/publishers is to monetize all the ways people use music.
For example to get by websites like MySpace.
People still pay for music - copies leaking out is easier than it used to be but that is more sharing than stealing.
People will pay for downloads. Convenience is the factor effecting the purchase of songs. Make it easy to buy your songs. Use MySpace to drive traffic to your website.
For CDs, better packaging will encourage the fan/gift purchase and people who like design/packaging. The physical may sell fewer but it won't necessarily go away.
Musicians can eliminate many of the middle-men and reduce costs so they can earn as much as they would if they'd signed to a label (Probably more for most people).
If the revenue is down that's countered by the costs coming down. Only in comparison to the rare "mega-earning star" does the prospect for musicians look gloomy.
For more musicians the changes are good news, they will prosper more than they would have done under the Old Model. |
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DJones |
My main point is about the changing revenue streams.
What is quite clear about the future is that there will be (for the casual hearer/fan/buyer as known today) no need to buy a copy (physical/digital) of a song/album because there will be more than enough ways to hear the music without owning it.
So the problem for the musicians/labels & writers/publishers is to monetize all the ways people use music.
For example to get by websites like MySpace. |
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