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Topic History of: Interesting article on the "long tail"...
Max. showing the last 5 posts - (Last post first)

Author	Message
Jaded and Bored	If you think we will all be listening to music given from one source or a centralised curator then you are so out of touch it is not funny. Kids on the ground and the trends in society point to the opposite. There will be thousands of smaller niches with passionate followers all of whom see things differently. Will any song span most of these smaller (but still significant in size) sites? maybe but a return to the bad old days where Radio One was the only show in town is laughable.
Hashtag Hashtag	DJones wrote: the meaning of mass appeal has changed No it hasn't. Some ill-informed idiots are misusing it, but that's another matter.
JK2006	Oh it will, J&B, it will; it's inevitable.
Jaded and Bored	JK you really need to wake up to reality. The horse has bolted, the market has splintered and will NEVER EVER EVER get back to the stage where everyone was listening to one radio station, visiting one website (yes they go to YouTube) watching one video etc. Even the big hit like Gangnam Style sold only 1 million in the UK which of course is great but in a country of 63 million is only about 2% of the population. One could say 98% of the public hated it. Even Gangnam Style is a minority hit. On another point Gangnam Style contradicts everything you say about today's music business. Even without the filters, the best filters took the track and turned it into a hit. We are in the days where the public votes with their feet. No longer can people from on high push music that appeals only to them. How many times have we heard great songs and hits from other countries? Or is it only Western countries that can write hits? In that respect I agree with you about good filters but my point is that they have NOT gone anywhere. They are still there but are being ignored by their corrupt bosses who only push music that has kickbacks for them, or favour of their dolly birds who are pleasuring them in other ways. The reality of life is people will splinter further and further into sub cultures that only a smart producer or label who tailors their track to span all of the big subcultures will have a hope of cutting through. Not being rude but this is an argument that will never go anywhere. You can plead, pray, scream or shout for a centralised system where some god will tell us the best records to listen to, but it will not happen again. EVER!
JK2006	But we need GOOD filters, that spot and promote really great mass appeal music; those filters will get great radio ratings or huge TV viewing figures or make huge profits as labels and publishers - because they pick and push the best and bring it to the attention of millions. The current music and media executives are useless; they picked and pushed crap and went bust in the process; good riddance to them. But where are the new magicians? As we tipped in the Tipsheet in the 90s,only Cowell and Russell have achieved anything.