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Topic History of: A JK revelation!
Max. showing the last 5 posts - (Last post first)

Author	Message
K	JK2006 wrote: Incidentally when Word of Mouth was mentioned in my trial the Prosecutor sneered "then why wasn't everyone doing it?". To which my reply was "Indeed".Where's the like button?
Jaded and Bored	I think we're getting somewhere haha. Well JK I think we have the filters in place but it is not being used in music effectively. The viral effect is it. Double a penny a day and within a month you will be a millionaire. Ark Records seem to be the masters of the viral music video. They did Friday, the Thanksgiving song and the Chinese food song. The media came on board and sustained the growth. Everyone is looking for ways to reach mass appeal but the truth is each one to reach one and if you have IT you will get mass appeal. Good filters will report the news and take it to the next level like Gangnam Style.
JK2006	'Twas always so J&B; my main "tool of choice" was Word of Mouth; just another similarity. Yes, Internet has made the potential audience bigger but the solution remains the same; only the methods need adapting. Now we have Internet (a strong source) replacing much of radio and TV (dying off in impact as programming declines)... but until we get some popular, mass appeal filters (on the Internet, quite likely) we won't have routes to success for quality and commercial music. That's my worry. Incidentally when Word of Mouth was mentioned in my trial the Prosecutor sneered "then why wasn't everyone doing it?". To which my reply was "Indeed".
Jaded and Bored	Hi K I suppose the automated recommendations are talking about new releases rather than new artists. I also agree with your experience but Youtube has thrown a lot of new artists and videos by amateurs, semi professionals and non mainstream providers. I guess when it comes to discovering new music, personal recommendation is the most important discovery tool. The big music online sites pander to the majors, which is understandable as their catalogue is a huge draw. But by applying simple word of mouth techniques independent and unknown artists can grow their audience immensely and there can be a lot more of them with decent figures.
K	Jaded and Bored wrote: automated recommendations by Amazon, Spotify and iTunes, using algorithms expose new content to the masses. They can also search using generic criteria and discover new artists. Neither of these statements are true, all of them "recommend" artists that would only be new to you if you'd been living under a rock for the past 50 years. Spotify loaded a screen saying "Discover New Music" which had Jay-Z and Madonna on it FFS. As for searching, this only brings up what is "popular", in most cases what has been promoted by the majors. I tried in vain to find a friends band using iTunes search even when typing the full name and title of one of their songs, it simply returned the "popular" stuff again, most of which had no relation to the search criteria at all. He had to send me a link in the end.