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Topic History of: People in the music industry don't CARE anymore
Max. showing the last 5 posts - (Last post first)

Author	Message
NCS	George Osbourne nodding completely out of time, obviously attempting to kid voters that he's into music.
JK2006	Very good post Pru; so the answer seems to be… we need to find a way to encourage genuine music loving kids (they all THINK they love music but most don't really care that much) to enter the industry. We need to persuade TV and radio people - including the Online brigade - to cater to broad music lovers and to put together formats that are entertaining and populist formats (don't you just hate the ZOO?) and get huge ratings - and allow people who CARE about music to programme them. Example - when I took over the British search for a Eurovision entry, ratings were tiny and the BBC (Yentob) wanted to drop out of it. After finding real hits (Love City Groove and Just A Little Bit) ratings soared and then we won (Katrina) and all ratings went through the roof (and have started drooping ever since).
Pru	Music is still important. In fact it's still vital in people's lives. That's the starting point. The need hasn't gone. So the problem is the industry. It's largely ignoring the more mature part of the population whilst boring the younger part. It favours safe bets over prudent gambles (always has, of course, but never before to this extent). It encourages imitation over innovation, stereotypes over individuals. Most of all, it forgets that people want and need to be surprised, not distracted. Maybe part of it is down to the passing of the guard. The music biz seems full of young people whose parents were in the business, but whereas the parents went in because of a passion for music, many of their kids seem to go in because that's what their parents did (and their parents could get them in). There's an aimlessness there, as if they're waiting for something else to turn up. As in TV, there's also a self-fulfilling prophesy. If you abandon trying to engage the nation and settle instead for indulging a tiny niche, you'll only engage a tiny niche. You haven't proven your thesis. You've just given up trying to test it and disprove it. I suppose there's also what literary critics used to call the anxiety of influence. People are so swamped now with past productions, played over and over again via various means, that it's harder than ever to find the space and the mood to be different. Nothing ever came out of nothing, of course, but it's gone from drawing on influences to merely tracing around them. But music is still important. It just needs people who genuinely want to find it or create it, and communicate it to as many people as possible. It's not such a complicated task, it's just the industry that makes it so.
JK2006	Funnily enough I don't like either album but at least the Adele one has a couple of real hits on it (and a lot of second rate stuffing). No - this illustrates that there are a few good people still working in our beloved industry and Richard is one of them (Simon is another). We don't have to like the music to admire and appreciate the success. I don't want only MY taste in music to sell. I want music to sell - and the stuff I love to be a part of that. Indeed many of my own hits were not to my taste but I thought would appeal to others (Leap Up And Down, Wave Your Knickers In The Air).
de-caf	Want an interesting fact? Adele has just become the biggest selling album in Australia, knocking 'Dark side of the moon' off the number one spot. She has never set foot in the country. The music business is no country for old men