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Topic History of: Tulisa
Max. showing the last 5 posts - (Last post first)
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JK2006 |
No J&B - the reason those TV shows haven't broken an artiste is the same as Eurovision - most "artistes" are only one hit wonders, very few become long term career stars - Abba did, Celine did - both out of Eurovision - and an artiste would emerge from X Factor Got Talent if someone could give them more than the one hit.
Everyone under estimates the value of REAL HITS - the absolute essential in music. |
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K |
Jaded and Bored wrote:
Sorry JK but you are really showing your age.
You need to be forward thinking rather than trying to recreate the past.
Your idea is a good one but it is fatally flawed.
Let me start with the X-Factor and the Voice. Arguably the most watched
music shows on TV, yet they can't break an artist's career. In Australia
for example this year's winner of the Voice barely sold 2000 album despite
being on prime time tv for weeks, not to mention Will-I-Am's prescence.
We have to face facts that today's music industry and tomorrow's industry
are going to be very different to the past.
The hit driven model is gone, over finished. Only a select few will succeed
with it. It is like uncle Gordon's proclamation "No more boom and bust".
Music has changed and the music business needs to change from bottom up.
I will give you my solution in a sec but the biggest nail to the coffin of
your idea is the fact that there is too much music in supply. Any filtering
will be biased because no one and I mean NO ONE is going to be able to listen
to every new record. So they will either favour the majors or cherry pick
artists who are trending online (not always accurate and very corrupt indeed).
My Solution
===========
Do away with the charts.
Do away with measuring sales, popularity etc
Learn from football.
End the concept of a promotional record. Licence everything and get paid.
We need to follow the football model. TV pays huge sums for Liverpool, Man Utd,
Chelsea, Man City etc but have to broadcast the Stokes and Sunderlands of this world
as well.
Each artist or label is tiered according to its fan base.
Lady Gaga, Miley Cyrus etc are in the Premier League.
Joe Bloggs and his Merry Men, are in the Conference League.
TV pays for the big artists but have to also feature some
new acts as well. Money filters down all the leagues and
the quality goes up and up and up. Special shows shall be
dedicated to major acts, another for indies, and another for
unsigned or emerging act.
This is where The Voice etc have it so wrong. They should be
selling access (subscription) to the artist and not try to
extort 99c from viewers.
Finally, the primary product for an artist is access to the artist.
People subscribe to your app or website. From there you can sell
them what you like: merchandise, records, tickets, tshirts etc
Look at how football went from a shambles to this multi billion
behemoth it is today. Quality over quantity.
This reads really well, some great ideas here. |
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NCS |
End the concept of a promotional record. Licence everything and get paid.
Hear hear. Should have been done years ago, ideally from when the BBC took over from the pirates in 1967. |
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Jaded and Bored |
Sorry JK but you are really showing your age.
You need to be forward thinking rather than trying to recreate the past.
Your idea is a good one but it is fatally flawed.
Let me start with the X-Factor and the Voice. Arguably the most watched
music shows on TV, yet they can't break an artist's career. In Australia
for example this year's winner of the Voice barely sold 2000 album despite
being on prime time tv for weeks, not to mention Will-I-Am's prescence.
We have to face facts that today's music industry and tomorrow's industry
are going to be very different to the past.
The hit driven model is gone, over finished. Only a select few will succeed
with it. It is like uncle Gordon's proclamation "No more boom and bust".
Music has changed and the music business needs to change from bottom up.
I will give you my solution in a sec but the biggest nail to the coffin of
your idea is the fact that there is too much music in supply. Any filtering
will be biased because no one and I mean NO ONE is going to be able to listen
to every new record. So they will either favour the majors or cherry pick
artists who are trending online (not always accurate and very corrupt indeed).
My Solution
===========
Do away with the charts.
Do away with measuring sales, popularity etc
Learn from football.
End the concept of a promotional record. Licence everything and get paid.
We need to follow the football model. TV pays huge sums for Liverpool, Man Utd,
Chelsea, Man City etc but have to broadcast the Stokes and Sunderlands of this world
as well.
Each artist or label is tiered according to its fan base.
Lady Gaga, Miley Cyrus etc are in the Premier League.
Joe Bloggs and his Merry Men, are in the Conference League.
TV pays for the big artists but have to also feature some
new acts as well. Money filters down all the leagues and
the quality goes up and up and up. Special shows shall be
dedicated to major acts, another for indies, and another for
unsigned or emerging act.
This is where The Voice etc have it so wrong. They should be
selling access (subscription) to the artist and not try to
extort 99c from viewers.
Finally, the primary product for an artist is access to the artist.
People subscribe to your app or website. From there you can sell
them what you like: merchandise, records, tickets, tshirts etc
Look at how football went from a shambles to this multi billion
behemoth it is today. Quality over quantity. |
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You'veGotIt |
The problem is - finding someone with that superb pair of ears to programme it.
Nick Raphael. |
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