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Topic History of: I want my mpFREE. Get set for Ads with your music. Like it or not it is the future.
Max. showing the last 5 posts - (Last post first)
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zooloo |
Unless you are attracting people by the several thousand you are not a good prospect for the advertisers.
We are used to seeing ads everywhere and this leads us to being ad-blind, repetition is required by the advertiser and placing ads effectively at random on iPods is not enticing for them.
It's not advertising you're asking for it's sponsorship - which bands get sponsored?
Nowadays one of the costs for a band is giving away music, that music promotes the band. The music is the "advert" for the majority of bands.
More broadly, people seem to be trying to find clever ways to get round the facts of the internet - you can't. |
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DJKZ |
There are many ways to do this. Even if you don't blatantly put ads in the mp3 you certainly can have a message put up with lyrics of the song etc. We are used to seeing ads everywhere and in a way you want the ads to be annoying so people can go and buy the high quality ad free version. |
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zooloo |
It still remains chicken and egg.
As an advertiser I would want somebody who has a public profile to benefit my product. I am not going to advertise with an unknown or aspiring, indeed why should should I?
So this doesn't solve the issue that only the very thin layer at the top is generating significant revenue on downloads. The proposal of advertising is just moving the deckchairs about with the ship is still steadily sinking. |
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Mart |
I do like the idea, as I mentioned and in the i-pod age, it should not be too hard a job to update the attached advertising to a track when the MP3 player is plugged in for a recharge via a codec.
There will have to be target ad agencies though to make it work the same as TV adverts.
The skipping of an advert on an I-pod could become a universal obsession, that said, it does create another opening for writers and producers to make sure it isn`t, by creating genuinely "commercial" commercials. |
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DJKZ |
Believe you me i know what i'm talking about here.
Itunes has sold 2.5bn downloads but over 200bn downloads have been swapped for free. Also when you think about it, Apple have sold over 100 million Ipods, now you do the sums. 25 legal downloads per Ipod. So people are not buying as much as to even scratch the surface of their Ipods.
The point i was making was this. There will always be sales but only a fraction of those who listen to your music will buy it. So how do you monetise the vast majority who do not and will not buy. Find a way to monetise it and make back more than you will make from the miniscule sales.
Now there will always be blockbusters but these are anomalies. You cannot build a business around the exceptional hit that you may or may not have. Check out how much it costs for you to put a record out vs how much you make back.
However, i understand there will always be those who poo poo the idea of marketing music with a tin of baked beans. For them I will offer FREE hosting of your music files and while i make all the money from Advertising you sign an online contract waiving your right to receive royalties. Oops Myspace already beat me to it ! |
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