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Topic History of: The age of Pull marketing is upon us
Max. showing the last 5 posts - (Last post first)

Author	Message
DJones	from germany: Grup Tekkan, three young turkish immigrants, released a video of their track
DJKZ	Or is it ? I was reading one of Bob Lefsetz (hope i got it correct) and he was talking about now being the age of pull marketing. Now i have heard this before and remember one of JK's sayings "If you build it, they will come" (wise words indeed). Now without giving away all your trade secrets, I would like to open a discussion on the role of good PR and pull marketing to kick off a campaign. Let's not forget the Modern's brilliant scam of creating an artificial hit, getting pulled by the OCC and getting massive amount of publicity for their band and of course lots of traffic, new fans and a proper hit next time.