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Topic History of: MTV puts money in games, not music
Max. showing the last 5 posts - (Last post first)

Author	Message
Michael	Just saw this as well: MTV Networks scored the show-stopper this week as it puts the finishing touches on a $300 million multi-platform ad deal with OMD USA.
Michael	Hmm, so that's where the money has been going. No wonder I could'nt get "upfront fees" for music in a show: After reporting significant growth across its gaming properties in June and July, MTV Networks announced it will invest more than $500 million over the next two years to develop and distribute games across its global portfolio. MTVN said it will focus on online and mobile casual games targeted to kids, young adults and women; games media and editorial content for hardcore gamers in the young adult and adult male categories, and console and handheld games for kids, young adults and men.