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Topic History of: Pixie Lott; was she all she seemed?
Max. showing the last 5 posts - (Last post first)

Author	Message
giles2008	Pixie Lott got a four star review fom The Guardian last week. Shes currently out on tour with The Saturdays who got a two star slagging. www.guardian.co.uk/music/2009/jun/26/pix...the-saturdays-review
itsmyparty	think you've nailed it. Not sure TV advertising has had any impact. It's a catchy song, received huge airplay and just naturally went to #1 when it was eventually released. It shot up iTunes so there was no real lag effect over the week due to advertising kicking in. She's got a great voice, can perform well live and did the circuit of TV and radio shows and comes across well in interviews, and has connected well with the young downloading buying public. Next single is also meant to be a possible challenger for the top spot.
nobody	By the way, I'll now try to answer my own questions as no-one else has done. Firstly the chart position is nothing to do with (or at least only insignificantly influenced by) the TV advertising. The fact it went straight in at number one is, I suggest, for the following reasons: a) The record company applied the old-fashioned strategy of holding back the download release for ages b) It has been played to death for months - I'm sure I can remember hearing it on Capital at least 3 months ago if not more. c) It's quite a good tune. I don't doubt they spent 6 figures, or probably more, on advertising and on paper it certainly looks like a waste of money on an flash-in-the-pan manufactured pop artist. JK hits the nail on the head when he says this is all down to executive vanity.
nobody	44522 vs 58840, so a drop of 25%.
dixie	olive oil wrote: I think the single sales will only be about 25% down wk on wk by Sunday - which is quite respectable. I also believe the song is a real hit and will hang around all summer. (Only time will tell). Only then will we be able to see if this is a good investment by Universal - but I'll guess "YES". Just seen sales were down 24.3% week on week.