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[b]DJKZ wrote:[/b]
[quote]Got to say JK is spot on again. With the internet explosion, sms, mobile communications etc a hit will fly off the shelves in no time and gain momentum but there is only one thing that JK may be missing and that is that few people can recognise real hits. Lets take Orson for example. Brett banged on about them for ages - nada happened. JK banged on about them for a little while, JT got involved the UK industry get behind them - hit record. Nizlopi another example it took the video to break them and then their story. The music industry is losing its bread and butter and that is hits and talented people who can spot them. From the punters point of view JK is right 100% though bands and labels dont know how to effectively reach these punters and market to them in a manner that doesnt make them switch off. But if you visit tipsheet and ROTD regularly you will pick up some tips.
It is exciting times we are in and now more than ever i dont feel a need to employ the powers that be because a hit is a story in itself. I must admit it is a bit overwhelming that this is now a possibility more than ever and it is truly exciting.

Gotta find that hit though. 
That is the hard part so any writers out there with hits that need acts email me.[url=http://www.myspace.com/klubvhp]Klub:vhp - Check it out[/url][/quote]

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Topic History of: Word of mouth - the "new" promotion method
Max. showing the last 5 posts - (Last post first)

Author	Message
BR	As mentioned on here a few months ago when discussing the My Space culture. Neds Atomic Dustbin's new single comes out on Monday via the 7 Digital service and is already carrying very large pre-orders. www.myspace.com/nedsatomicdustbin where you can see the promo video - the podcast - get the SMS number with which to order the song - and hear clips of all the tracks and even get the t shirts ( which have put Neds at Number 1 in the NME merchandise chart for four weeks already ) Obviously not a new band to the chart but a band that has embraced the new technology and if you have good music then it will keep on selling even if you strip away the major label money and hype. These days My Space can be used effectively. Go on SMS for this track and see how easy it is to get your music these days ! I really cant understand why anyone would want to visit a record shop and pay parking and petrol and Q and have to hunt for the song you want - when this route is so easy and can be done in passing ! Word of mouth - totally agree.
JK2006	I've been longing to feature a future hit on Listen Here but it's been months since I heard one. They only come along two or three times a year.
DJKZ	Got to say JK is spot on again. With the internet explosion, sms, mobile communications etc a hit will fly off the shelves in no time and gain momentum but there is only one thing that JK may be missing and that is that few people can recognise real hits. Lets take Orson for example. Brett banged on about them for ages - nada happened. JK banged on about them for a little while, JT got involved the UK industry get behind them - hit record. Nizlopi another example it took the video to break them and then their story. The music industry is losing its bread and butter and that is hits and talented people who can spot them. From the punters point of view JK is right 100% though bands and labels dont know how to effectively reach these punters and market to them in a manner that doesnt make them switch off. But if you visit tipsheet and ROTD regularly you will pick up some tips. It is exciting times we are in and now more than ever i dont feel a need to employ the powers that be because a hit is a story in itself. I must admit it is a bit overwhelming that this is now a possibility more than ever and it is truly exciting. Gotta find that hit though. That is the hard part so any writers out there with hits that need acts email me.Klub:vhp - Check it out
JK2006	from a tiny pebble falling a real hit will gain impetus and momentum and spread- as in my initial post - and there you are. But only with a real hit.
DJones	until the 80s / 90s there were only a very limited number of media channels (radio / tv) for promotion. And there were only a limited number of gatekeepers (djs / pds etc.). With the right kind of friends (and friends of friends) it was (relative) easy to get a song into the media - and them a hit was almost certain (ok, I'm simplyfing here). Today there are lots of opportunities for media plays, but only very few really matter (translate exposure into sales, for example).