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[b]R&B wrote:[/b]
[quote]Have you read any American music industry blogs or Australian or indeed blogs from any other country ?

You will find that the majors are the architects of their own misfortune and not the Labour govt. Why should the state bail out the music industry ?

The UK's stimulus package was handled badly compared with the Australian govt's package which was given to individuals and families to go and spend and the result was that they heeded off a recession over there.

There are new music entrepreneurs who are emerging, who understand that to make money you need to play the long game, consolidate, keep everything in house, make videos, make musicals and films (JK is a example of this).

The system that is dying was always hostile to independents and as good as it was for you to have a record that charted every year since 2001-2008, you would have had a lot more if the industry as a whole was not slanted towards the majors. Independents watch money carefully, release music they love and generally have a better profit ratio than the majors who make more money based on scale but have a 95% failure rate in terms of not recouping.

The costs involved in promoting a record went to ridiculous proportions, it was unsustainable and they only got away with it because people had no choice. Now they have a big choice and that is to either buy, download illegally, or indeed stream the damn thing from Youtube. Only a compelling release would motivate people to buy an album.

This is the fault of the record industry and not the Labour Party. I am not defending them by the way just pointing out that it is easy to blame other people for your problems (this is what the BNP are doing) but it is hard to take responsibility for your own music.

Get out there and build relationships with your fans. The game has changed considerably and all of you whinging and blaming the govt instead of cutting your coat according to your size will be left behind.

Those of us who realise that instead of moaning about file sharing or the radio or the government are adapting their business model to take advantage of the new opportunities. This is indeed a positive attitude.

I gather BR that you have some sort of faith or spiritual outlook (based on some of your rants) but you are doing yourself a disservice by doing the 'devil's' work by being negative 99% of the time.

How many people will commit suicide after reading about all your conspiracy theories and negative posts. Limit it man for God's sake. That's all I am asking.

Look at JK. Banned from the radio, he didn't sit down crying over spilt milk but began to explore other opportunities and made his first musical which I believe has resulted in more sales, not to mention all the Youtube videos which also boosted sales.

This is the way forward. If people want to download music for free then make them download it from your own site. Or how about release your music in a non-downloadable format FIRST. Maybe make a movie, a TV show, a stage musical, anything other than following the majors into the abyss.

As an independent myself and one who has always been cynical about the way the media fawn after the majors despite the independents always leading the way with new music and innovation, I embrace this new internet based economy, I know how to make it work and it is simple but hard, not expensive but the key is to keep everything in-house and now is the time to retrain or bring on board a resident producer, writer, filmmaker and keep everything inhouse. Vive L'independence ![/quote]

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Topic History of: Massive music industry layoffs this Christmas
Max. showing the last 5 posts - (Last post first)

Author	Message
Michael	Bobbie AKA Music wrote: Michael wrote: It's been mentioned often over the past few years, but fan producer sites seem to be edging towards sustainability. This guy raised €50k, apparently and has the backing of an impressive list of local radios en.akamusic.com/mattbioul These guys from London are 80% of the way to €15k en.akamusic.com/boubou_thulium Can't be bad, eh? Of course, recording it is one thing. Selling it is another. But when I look at the groups that reach their targets, they seem to be pretty well sussed, with gigs and grassroots promo to seed the work.Many thanks for this information Michael, this is probably the single most important post on this board... to me at least. I’m not familiar with AKA music but it looks good so I’ll be researching further. Do you have any more details? Not much more than is on the site. I do occasionally come across artists that manage to reach their targets. It struck me that they are bands that know what they are doing. Raising funding is work, even on sites like this. The vast majority never reach their targets as they don't put the work in and often just don't have the songs. So - again - it shows the importance of building your fanbase and e-mail lists in addition to having the right "product". I notice that many of the acts already have videos too. In short, there are few short cuts but at least in this case the bands are less reliant on labels for creating the album.
Bobbie AKA Music	Michael wrote: It's been mentioned often over the past few years, but fan producer sites seem to be edging towards sustainability. This guy raised €50k, apparently and has the backing of an impressive list of local radios en.akamusic.com/mattbioul These guys from London are 80% of the way to €15k en.akamusic.com/boubou_thulium Can't be bad, eh? Of course, recording it is one thing. Selling it is another. But when I look at the groups that reach their targets, they seem to be pretty well sussed, with gigs and grassroots promo to seed the work.Many thanks for this information Michael, this is probably the single most important post on this board... to me at least. I’m not familiar with AKA music but it looks good so I’ll be researching further. Do you have any more details?
Michael	It's been mentioned often over the past few years, but fan producer sites seem to be edging towards sustainability. This guy raised €50k, apparently and has the backing of an impressive list of local radios en.akamusic.com/mattbioul These guys from London are 80% of the way to €15k en.akamusic.com/boubou_thulium Can't be bad, eh? Of course, recording it is one thing. Selling it is another. But when I look at the groups that reach their targets, they seem to be pretty well sussed, with gigs and grassroots promo to seed the work.
BR	Excellent posts Emma - JK and R&B. Much more sense coming from the three of you than on any other music industry discussion that I have heard in the UK recently. Despite the current gloom with thinking like that I predict music will survive in the UK and thrive in the next 10 years....albeit in a very different way.
JK2006	Exactly. Music is now free. Get over it and work out how else to fund investment. End of story. Bye bye majors. I hear Island let 4 go last week. The start of severe Universal pruning.