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Topic History of: Newspaper freebie CDs
Max. showing the last 5 posts - (Last post first)
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JK2006 |
I hate, hate, hate covermounts (that's the term we use); I think they cheapen music; I never allow them and sued the Sunday Mirror for a fortune when they used one of our copyrights without permission. |
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Prunella Minge |
In that case I hope a CD-Rom is offered on hermeneutics 101. |
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Metal Mickey |
On the basis that each of these CD promotions costs the newspaper around £500,000 (licenses, costs of CDs, extra advertising etc.), I think it's reasonable to assume that they wouldn't keep doing them if they didn't have some positive effect, which is easily measured on the day by the initial sales uplift, and confirmed by the follow-up research they do, via subscriber surveys and the follow-up offers (for box-sets and so on) they always feature inside the paper.
It's a marketing exercise, that's all -the link between free CDs you don't like and the evils of market research and the effect it has on what ends up on TV is a bit lost on me however... |
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Prunella Minge |
The market research point is part of the problem IMO. How and where, and by whom, is this done? Is it executed by the same groups that supply the BBC with the news that 'The Public' prefers newsreaders to walk about instead of sitting behind a desk? If we're discussing naivety, trusting the questions posed by certain unspecified market research companies is pretty high on the list. And I wasn't discussing DVDs, I was discussing CDs. A single movie is much easier to research in terms of its appeal as a freebie. An ersatz K-Tel circle of crap is a different proposition. How many copies of Band of Gold does 'The Public' genuinely desire? Do many people, really, ejaculate with Leavisian delight when a lazy 'reprise' of a few Jeff Lynn outtakes lands on their velvet-slippered tootsies? I find the eagerness to believe in the dubious empirical claims of those still flogging this particular shagged-out old horse a bit much, and the knee-jerk 'so there' response to any questioning of it is, I repeat, entirely unnecessarily condescending. |
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giles2008 |
I have amassed a large collection of these freebie discs and i guess i must have saved hundreds of pounds on shop prices. The History of World War One and The World at War, a dozen or so Carry on films, Almost all the Ealing classics and a large collection of BBC Wildlife and assorted feature films. Oh yes and the complete Captain Pugwash. nd if you get too many swnd em to your local charity shop/ |
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