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[b]DJKZ wrote:[/b]
[quote]I think JK you hit the nail right on the head in terms of maybe we haven't found a genuine smash or a real star but 
that is using the model and not the model itself.
For me the model is about promoting music in the same way other products are promoted. In other words you control
how people hear your content, when and the cost. It is no longer down to the powers that be who often ain't interested
in your content until its already broken by someone else which is increasingly difficult as they are less daring people in
radio these days.

But I am afraid having spoken to many kids and observed their habits, burning CDs, Ipod downloads and swapping is so rife
that unless there is a compelling reason to buy, they won't so all I am about is trying to create a system that makes it 
worthwhile and so far I can't see anything else emerging. Sales of downloads have plateaued and will begin to fall. Overall
music sales is declining. We are on a plane without gas and the ground is getting closer. But all is not lost and the one
lesson I learned from the Rebecca Black story is "there is a market for everything" you just need to see what it is.

It's a positive thing even though it is a brave new world but I imagine publishers had the same palpitations when radio emerged
and also when record player became popular.

@Michael. You have wise words there Michael the business is very different but not just the business, people are very different
the landscape is different but opportunities aboud aplenty :)
Also Michael monetising marketing will become the staple food for artists with sales being a bonus. The law of supply and demand
will determine this. As long as videos convert to clicks with a decent CTR which they are at the moment then ad rates will go up
and the income for content producers will also rise. This isn't slowing down at the moment but who knows what will happen tomorrow.[/quote]

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Topic History of: JK you are wrong about the new model
Max. showing the last 5 posts - (Last post first)

Author	Message
JK2006	Yes DJ You Tube does pay partnership members - I know this from my Sons of Admirals friends - but sadly this encourages and allows minimal ambition for fairly small return. So partners make a few thousand a year which pays for them to continue making amusing but superficial videos and sucks the ambition to develop out of them.
DJones	Thanks DJKZ for the financial information about YouTube earnings you provided in another thread last week. I've got two more questions (at the moment): Are you sure, that YouTube is paying royalties for performances (to publishers & the owners of the sound recording) for videos uploaded by someone who is a member of the partnership programme? Is there a minimum payout?
GG	It is my current experience that kids believe recorded music is free, and that they don't have to spend for it. The balance between art and commerce is the age old pull apart of producing records. As far as this discussion do we want the golden egg or the golden goose? This is a very relevant and interesting thread that goes deeper than the particular video that started it. ...just to clarify, my experience with music interns is that they do not get paid, their pay is getting exposed to the industry and being educated from that, and or getting studio time during off peak hours. I'm aware that many organizations including labels hire teams (either pro pr/ or interns) to go on various important targeted message boards and post what are essentially false positive posts about an act posing as teenagers. I don't think bots can do that. I know one screwball production company that has 6-8 kids there doing this for several hours a day on so called music "Marketing internships". This is the reality of that and what part of my previous blurb was based on. DJKZ you've said some very informative things. I do believe Youtube or its next incarnation is part of the answer going forward. I'm in mainstream pop music so how do I break a quality act that puts asses in seats using this way. Is it, build it and they will come? Will that market pay for it? I honestly don't know at this moment. I do believe there is huge opportunity at this point in time.
DJKZ	I think JK you hit the nail right on the head in terms of maybe we haven't found a genuine smash or a real star but that is using the model and not the model itself. For me the model is about promoting music in the same way other products are promoted. In other words you control how people hear your content, when and the cost. It is no longer down to the powers that be who often ain't interested in your content until its already broken by someone else which is increasingly difficult as they are less daring people in radio these days. But I am afraid having spoken to many kids and observed their habits, burning CDs, Ipod downloads and swapping is so rife that unless there is a compelling reason to buy, they won't so all I am about is trying to create a system that makes it worthwhile and so far I can't see anything else emerging. Sales of downloads have plateaued and will begin to fall. Overall music sales is declining. We are on a plane without gas and the ground is getting closer. But all is not lost and the one lesson I learned from the Rebecca Black story is "there is a market for everything" you just need to see what it is. It's a positive thing even though it is a brave new world but I imagine publishers had the same palpitations when radio emerged and also when record player became popular. @Michael. You have wise words there Michael the business is very different but not just the business, people are very different the landscape is different but opportunities aboud aplenty Also Michael monetising marketing will become the staple food for artists with sales being a bonus. The law of supply and demand will determine this. As long as videos convert to clicks with a decent CTR which they are at the moment then ad rates will go up and the income for content producers will also rise. This isn't slowing down at the moment but who knows what will happen tomorrow.
Michael	I think globally we also have to accept that there is less money out there anyway. Newbies at Midem are often amazed by the opportunities; old hands think back the nineties and are underwhelmed. It's a generational thing. The music biz is nothing like it used to be. DJKZ does have a clear idea of monetisation. But obviously it supplements income rather than opening up a whole new pot of solid gold. And that is very definitely the takeaay: the new model means exploiting more mini-streams. Tiring, perhaps, but a buck's a buck.