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[b]DJKZ wrote:[/b]
[quote]I reckon we are entering into a new golden age of independent labels.
Most indies have combined management with label duties for years but as they grow
they forget their indie roots and turn into mini majors with disastrous results.
Creation, 4Liberty are 2 of such labels destroyed by corporate (Sony) tie ins.

So I think running a label is a great idea but for producers, writers or managers.
Artists can run their own labels but only if they double up as one of the above.

The model that works and is viable would have to revolve around Youtube (or any other video site)
Bob Lefsetz has a few very interesting articles read this about the Brits

http://lefsetz.com/wordpress/index.php/archives/2012/02/22/the-brits/

http://lefsetz.com/wordpress/index.php/archives/2012/02/18/the-curious-case-of-van-halen/

Youtube converts to sales (especially with a hit song) but with the partner programme you can survive on
making interesting videos showcasing you or your artist.

Build a tribe online and then utilise the tribe and at that point you can consolidate with the wider media.

Exciting times but one needs to create an identity around the music first. That's my view, now i'm off to 
plan my next single.[/quote]

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Topic History of: Record label in 2012
Max. showing the last 5 posts - (Last post first)

Author	Message
Mike Read's Hairdresser	With some recording studios costing £450 per day, on average it costs a young band between £7,000 and £10,000 to record and mix an album. If they care so much, why don't some of the veterans of the music business set up a special fund to help these young and (mostly) penniless artistes make recordings, and (maybe) even sell their product?
DJKZ	Sensible post Michael. The point of this thread is to shoot the breeze with everyone to see what they think about progressing forward in the record industry in 2012. Your model works for you and that is fantastic. I will take issue with your claim the 80% of music revenue is from physical sales as a recent stat I saw showed this was not the case. But notwithstanding this, thanks for your contribution.
Michael	DJ: the project we spoke about offline has loads of old-fashioned thinking - focus on physicals (80% of music revenue, after all!), live events in which we take a hands-on almost managerial approach and the support of good old fan clubs and local radios. Given current thinking, this is as counter-intuitive as it gets. It's not a model, ie something that can be replicated by any artist or genre, but it makes the most sense in our situation. YouTube will play a role, but we won't be begging for exposure. We'll be actively using it for a specific function. I'm being coy about it at this stage, but the point I'd like to make is that you have to focus on what is right for your specific audience. Oh, and think long-term. I still have yet to uncover the key to unlock viral activity that means anything.
DJKZ	I reckon we are entering into a new golden age of independent labels. Most indies have combined management with label duties for years but as they grow they forget their indie roots and turn into mini majors with disastrous results. Creation, 4Liberty are 2 of such labels destroyed by corporate (Sony) tie ins. So I think running a label is a great idea but for producers, writers or managers. Artists can run their own labels but only if they double up as one of the above. The model that works and is viable would have to revolve around Youtube (or any other video site) Bob Lefsetz has a few very interesting articles read this about the Brits lefsetz.com/wordpress/index.php/archives/2012/02/22/the-brits/ lefsetz.com/wordpress/index.php/archives...s-case-of-van-halen/ Youtube converts to sales (especially with a hit song) but with the partner programme you can survive on making interesting videos showcasing you or your artist. Build a tribe online and then utilise the tribe and at that point you can consolidate with the wider media. Exciting times but one needs to create an identity around the music first. That's my view, now i'm off to plan my next single.
JK2006	I think these are the areas which should now be combined together by a Manager.