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Topic History of: What I have learned from Alex Day
Max. showing the last 5 posts - (Last post first)

Author	Message
Jaded and Bored	No misunderstanding on my part JK. The kind of filter that you're talking about is dead. Everything has fragmented to such an extent that it's impossible to revive it again. The world is very different now. One other thing, ask black artists what they thought about top 40 radio and Top of The Pops. Also ask Pete Waterman what he thinks of the so called Radio One filter, or Sir Cliff for that matter. Good riddance to the filter.
JK2006	You misunderstand me - a FILTER in my mind is something that selects only the best and plays them to millions. Top of the Pops was a superb filter when the chart truly reflected popularity. So was Top 40 radio when it played the most commercial tunes. It collapsed when it simply played major label priorities that nobody wanted. Most ordinary people simply don't have the time or inclination to search out their potential favourite tracks. We need something that helps them find the best by filtering out the less good.
Jaded and Bored	JK you had me until you started on this filter nonsense. The so called filter exists and has not gone away. The problem is WE DO NOT WANT IT. The public are switching off radio and tv in their droves. Radio and TV are fooling their advertisers by lying about their viewing/listening figures. How many people know anyone under 18 who listens to radio? Radio/TV and the rest of the mainstream press are the filters but the public are rejecting them en masse and you want to introduce more of the same? Sorry JK this is totally old model thinking and reduces your new model credentials. We have a brave new world where there are no filters. This is fantastic in the sense that at last any sort of record has a fighting chance. The negative is that if you depend on the filter you have no chance as the majors are finding out for all but their biggest artists. The new model is about YOU finding ways to promote your artists without the filters and their idiotic researchers dictating what the rest of us should listen to. The days of the filter are completely OVER. Mainstream radio will never be the same so trying to find one is foolhardy at best.
JK2006	The new model is a way of breaking artistes without the traditional big spend and hype of the majors; the problem remains of total lack of filter. Whilst we're showing with Alex that it can be done, the music industry needs filters to find and expose talent. The equivalent of radio and TV. A) the alternatives don't exist yet; neither powerful enough nor good enough at filtering and as a result we have more popular image music than quality creative talent emerging. Simon Cowell found a "new model" - an alternative to relying on radio and press - with TV. We've found a "new model" with Alex - building a fan base and using it well. But neither solve that filter problem - providing a mass appeal way of first hearing great music. If I had money, I'd start that internet radio/TV station.
Jaded and Bored	The new model is all about being in control. You control your own marketing and you market with results you can predict. Alex has built up a following online and anyone can do this. It requires a bit of money (not a lot) and good content. You see the new model revolves around Youtube and Facebook and the like. You can build your own tribe easily but you need to have consistency. Alex has this. Look outside the music industry for a proper example of the new model because it was created by ordinary people (and Youtube/social media). JK has mixed in a lot of old model techniques so he has carved out his own new model and that is great for him but I was trying to show everyone that there is something to learn from Team Alex and we can apply it to our own artists.