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Topic History of: Alex Day No10 in today's Midweeks Max. showing the last 5 posts - (Last post first)
Author
Message
Jaded and Bored
It was the wrong decision and a mistake.
Alex Day will have to release his singles when the sales are low to chart highly.
No offence or anything against him it is just that radio would not support an
independent unsigned act or label when they are not greasing their palms in whatever
clandestine way this goes on now. Alex is an outsider so will only get small amounts
of airplay and unless he comes up with a monster monster hit which defies all logic
then he can't really force their hand.
Independent music is having a torrid time because there is no 'scene' that acts as
an alternative driving force. Youtube could do it but only if all indies pool together
which is unlikely seeing that they are too diverse. So best practice is to release like
other fanbase acts did such as Westlife and get in the record books and forget Xmas number
one.
DJones
One (if not the) reason for the chart performance was simply the recovery of the singles marktet: There were a lot more singles / downloads sold than last year. Especially in the week Alex Day tried to make the Top 10.
Without the media / the backing of a major label he can "only" sell to his fanbase.
With 50.000 sales that is still a very, very great success. How many downloads would he have to sell on a major label to earn the same amount of money?
Magnus
Shame you don't feel you can discuss it, even in an oblique way that would break any confidentialities, "trade secrets" or artist relationship issues.
It does seem strange though that a subject such as that can't be discussed here on a music industry discussion forum. I'll respect your decision not to tell but do find it hard to believe there was a single "slam dunk" reason for the fact that Stupid, Stupid didn't enter the charts at #3
JK2006
I'm afraid Magnus or Mangus, that's something I'm not willing to divulge; take it from me that, had all gone according to plan, it would have been No3 in the chart, though not beating either the X Factor winner nor the bad Hollies charity cover.
Mangus
JK2006 wrote: there is one simple reason why it did less well than we hoped and that was why we anticipated an early collapse.
I don't understand this comment - What is the simple reason why it did less well than hoped?
As far as I could tell it had all the required Alex Day ingredients - a hook ridden poppy song with a quirky/funny video. Though not sometime I'd ever play for my own listening pleasure I can see how it might appeal to a 15 year old girl. So why did it fail to deliver?