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So as promoted by Matthew Hancock and some local authorities, this emotive drivel is the slogan we will have to endure all Autumn as the Gov declares that - like rats with plague - young people not living like submissive automata are the problem.
And let's put off the conscientious and caring young (most of them I find) from visiting their isolated 90 year old nan; so she can just die of loneliness and heartbreak (I can do mawkish emotional manipulation too Hancock...) alone.