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Topic History of: Well I'm sure you already know but...
Max. showing the last 5 posts - (Last post first)
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JK2006 |
No, we agree to agree KZ; if you agree with my definition of FILTERS... talented, intelligent A&R men (and women) who make constructive comments and suggestions and help the creative artistes to improve the product - THEY are my FIRST essential filters. They should decide and dictate what comes out where, how and when, not the artistes who get too close to the project to be objective. SECOND essential filters - executives who decide which warrant the expense, effort and energy needed to break the hits and get it right more often than not. Essential. If the artistes don't like one set of filters, find another, but they are SO needed and SO missing. THIRD filter - great, hugely rated radio and TV which exposes and raves about great music (and all music has different lovers of it but someone has to decide which is mass appeal and potentially populist). Another missing element - there are none. I don't care if they are online or what, they must be great and get huge audience because they are great and pick the right music - an essential filter. You Tube is not going anywhere - like My Space - they continue and thrive but can lose their charm and impact when they get too big (like You Tube has) and have no FILTERS (which nothing online yet has).
All those positive, constructive filters separate the wheat from the chaff. Because we have no filters - all we've got in music is chaff! |
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DJKZ |
I'm not sure what you're disagreeing with in what I just said nevertheless that's your choice. I am not making any excuse for failure. In fact I am pointing out exactly
why the failure is happening. I am also not talking about any of my own project none of which I have made public until everything is right to my satisfaction. You talk about
how great filters are but I am dealing with facts not theory. The filters have failed us and people are voting with their feet or their wallets and are not buying music like
they used to and they probably never will. They are also spending more time on Youtube than on TV and by the way Youtube is not going anywhere anytime soon.
The 2 biggest hits of the last couple of years got their break not on radio, nor TV but Youtube. It was after they were hits on Youtube did the blessed filters kick in and did their job and did it well. The filters are biased towards the majors though that may be changing and as a result the majors are getting more and more conservative leading to less diversity and less real hits. Minority music does not a hit record make.
Yes we should make the music and yes we should improve it but NO we should not leave it to others to sort out how it gets exposed or sold that is OUR job. We are a business
and should be more business minded. The others have failed us and quite frankly don't deserve another chance. I guess we just have to agree to disagree. |
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JK2006 |
Don't agree KZ - the "music industry" is not the major labels or the radio or TV - it's everything and it always, constantly changes. I don't blame any specific area - that's too easy. You Tube (in the process of going off, like My Space did) is just another ingredient; great when it started, even better when it matured, now collapsing. Read Lefsetz on their awards - very good.
What you're doing - very natural and most of my friends are doing it - its finding excuses for failure but ignoring the difficult truth; the music isn't good enough.
The only answer is to improve the music.
Others will sort out how it gets found, exposed, sold, conveyed. Although they, too, will waste time finding further excuses for failure.
I've tried both. Clearly my music didn't improve enough and my new model only slightly worked, possibly because the music wasn't good enough (or mass appeal enough).
I've been here before KZ - several times. Breaking hits was just as hard in the early 70s. |
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DJKZ |
I agree with you JK but this could only work when you have less channels, less radio, less music, less opportunities. Problem is we haven't had a decent hit in ages and the 2 examples of real hits you mentioned were broken by YouTube one of the new model tools. Make no mistake the new model will churn out hits but not from the major label system. Granted Gangnam style was on a major but were it not for the internet he would NOT have had a release in the West.
The problem is the majors have become so formulaic and scared they have lost the plot. Instead of finding exciting artists whatever their style or AGE they constantly favour young popettes and contrived artists and farm them off to writing teams instead of just loving music and signing great artists.
Artists without pressure will deliver hits as long as they have a bit of guidance and management but left to their own devices.
Another problem is music has splintered into so many sub cultures each hating the other that a real hit will never come from them. Gotye happened because he was off the radar. Now he has been pigeon holed into the hipster camp and guess what no more hits.
The only answer is to let this whole charade die and rebuild it the right way and for this reason I am glad the music business is in free fall as the chancers will leave and go do something else.
YouTube is the only place that can deliver a true mass appeal record and it will. Viva the new model! |
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JK2006 |
Yes KZ filters can be bad - missing hits, not playing good tracks - it was always so. Great US music could not get on TV until Entertainment USA played it. But we DID play it (filtering out the 99% that was rubbish) and, because we picked the very best, we got ratings of 9 million viewers, who then bought the music and spread the word even more.
A&R filtered out many talents (Beatles turned down by several labels) but they came through eventually and the GOOD aspects of EMI filtering (George Martin, the decisions on which singles, the promotion people) improved the music and broke it to millions of fans.
These days it's so easy that a lot of potentially good music is released before it's ready, and is crap. Because there's no GOOD filtering (honest, straight charts, powerful TV and radio with enormous listenership) music makers have to settle for small groups of fans. Unless you're instant and catchy and can't fail (Gotye, Gangnam) you are simply not noticed in the deluge of crap.
BAD filtering is bad (playlists led by hyped charts) - GOOD filters are not just good but essential. It may be painful to be told your track isn't good enough (and damaging if they are wrong) but it's very beneficial if it's good because the music gets improved and the vast audiences break it to much larger crowds. And true art deserves and needs greater consumption.
What we have now is mediocre music heard by millions of tiny groups and great music heard by virtually nobody. |
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