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Topic History of: The end of the "music industry"?
Max. showing the last 5 posts - (Last post first)
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GG |
Wise counsel JK.
And In The Know, yes the number of choices is mad. I got my first mobile phone when I was 26, and it was a big deal. I suspect as big a deal as my grandparents getting their first TV.
Now, does any ten year old not have a mobile?
I don't think we can underestimate the overwhelming power of social media to these kids.
It's why there is a VP-level head of viral marketing at most labels (And movie studios), whether they want to admit it or not. |
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JK2006 |
Rather Be is a terrific mass appeal hit. Just as good as anything in the last 50 years. |
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In The Know |
JK2006 wrote:
No, ITK, there's no excitement because the shows are no good. People stopped watching TOTP because the music featured was major label priority crap, not genuine mass appeal hits.
I don't agree, JK ... "mass appeal hits" only became mass appeal hits because people had nothing else to do other than watch the (one or two) TV shows that featured music or listen to the very few programmes on radio that featured it.
A major music show would, these days, struggle to find an audience, I fear.
Producers and writers are no less talented these days ... but there are so many outlets they tend not to attract that much attention as they did once. |
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JK2006 |
Funnily enough I hear most new music when I go to Morocco; several radio stations are like Radio One used to be; Top 40, playing the popular hits. So I get to hear tracks that have been smashes in the USA, UK, France months later. Trouble is - they never give titles or names so I have to Google the lines and up comes the You Tube video. Quite a lot I hate at first, then get to like (George Ezra; Passenger) whilst others I hate even more (Wiggle; All About That Bass).
www.hitradio.ma/top30/ |
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Pru |
JK2006 wrote:
I agree with much of what you say GG except - don't make quality judgements. Your "bad" might be another listeners "good". If it sells - or has millions of listens - it appeals to many (though videos may be for a different reason). And therefore deserves to be made, sold, promoted. I dislike most Jazz. But I don't think they ought not make it.
That's an important point. I miss the way the presentation of music in the past encouraged us to be tolerant and even curious. The beauty of TOTP, for example, was that it was like an old time variety theatre bill. In variety theatre you had to sit through the weird and the woeful to get to the wonderful, and it therefore fostered a mind set that welcomed the eclecticism, and in doing so made the audience more discerning. TOTP made you sit through the likes of Lieutenant Pigeon and the Smurfs to get to see and hear Bowie and 10cc. It encouraged people to embrace the naff and celebrate the sheer messiness of musical tastes. A lovely, humane, spirit. Now everything systematically ensures that we dodge all that we dislike, or suspect that we dislike, so curiosity atrophies and tolerance evaporates. Worst of all, it denies us the prospect of being SURPRISED. |
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