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Topic History of: Two indications that the majors have really lost the plot...
Max. showing the last 5 posts - (Last post first)
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DJones |
Sorry about the wrong formating.
What I was trying to say was something like this:
The record industry made most of the money with two core audiences:
a) the "real" fans, the heavy buyers: They bought the singles / albums on vinyl, the cd, the cd with the bonus tracks, the remastered cd with the "original" sound etc.
b) teenagers: Today teenagers buy iPods, mobil phones, computers. They even used to buy ringtones.
Both groups don't buy music anymore.
There will (always?) be a market for a physical music product (CD), but I don't think that there will be a market for downloads in 3 to 5 years. At least not at current prices. |
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DJKZ |
Well JK even with a one hit wonder you can still get paid a shed load to perform the track at a party or function. Imagine how much DJ Otzi will earn just to come and do 'hey baby' at your party. As a DJ here in Melbourne it was always a crowd puller at the end of the night.
Also even with your multiple names you are very similar to a modern DJ/producer who releases material with multiple names. The label then assumes the artiste role.
Imagine what an Azuli party would be like with fans of the label flocking to party with the DJ and artistes.
The public still want to associate with the artist even a one hit wonder has a draw for as long as the song means something.
I disagree with your point about real fans not wanting posters i guess it depends on their age. When i was a teenager i would have bought the t-shirt of my favourite band. It's similar to how one buys t-shirts of their favourite football team (but to a lesser extent).
Let's face it in a day and age where a DJ commands thousands per gig to play other peoples records, there is something about the human angle to a record and if there isn't an artiste per se the public will attach the adulation to the next best thing. The producer, DJ or label. |
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JK2006 |
The problem with your predicted model, KZ, is that it assumes ARTISTES are important.
But the vast majority of GREAT hits are by non artistes or one hit wonders.
That's what I specialise in - Who Let The Dogs Out? I Get Knocked Down But I Get Up Again. No Tomorrow. Johnny Reggae. It's Good News Week...
That's why I made hits under pseudonyms. Nobody, quite rightly, ever wanted to see JK perform or buy a JK T-Shirt.
But millions loved Loop di Love, The Sun Has Got His Hat On, It Only Takes A Minute, Una Paloma Blanca...
Hearing and loving (and buying) is a million miles from wanting to see - and pay for - a performance or get merchandise.
The real music fans DON'T want posters. They want music.
Yes, real hits will still make a lot out of sync rights, commercials etc... but not enough to pay the overheads of giant corporations.
Which is why "the majors" keep trying to make "artistes" out of one hit wonders - and lose a bucket load as a result.
I'll bet ORSON is well in the red for Mercury UK - where No Tomorrow would have been hugely profitable as a one off hit smash. |
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DJKZ |
Seems a little bleak but the future will be as far as I can see it:
1. Music Downloads will be FREE. A new standard will emerge that will blend music, pictures and video. This will be linked back to artist website and all links are clickable. The quality will be much higher as well.
2. Physical product will sell less but cost more. This will create value.
3. Artists will be available for hire. Gigs will soon see a massive change as your top 40 bands can be booked for your school function, wedding, birthday party etc.
See the logic. Live will become the big money spinner in 2 formats. The above model and the current model when an act tours.
Also artists will charge squillions to appear on TV, open fetes, turn on the christmas lights etc.
4. TV/Youtube will be very important and the new POP-I charts will be created by someone on this board. Using data from tracks in the new format which will integrate easily with Windows media player each user will register to the central music distribution centre as part of a moratorium on file sharing (ok spelling might be wrong). Users fill surveys or use their mobile phones to send data.
This are my predictions and of course i might be wrong but i can't see any other solution. The public will get
their wish and never pay for music on the net again.
They will pay over the odds for collectible merchandise
from their favourite artists. |
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Mart |
Yes it is difficult, you have to keep going backwards and forwards.
I don`t like the slide show formats on E-Bay and Myspace either. |
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