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Topic History of: How to get a great roots act onto Radio Two
Max. showing the last 5 posts - (Last post first)
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Blurb PR |
If you want to discuss a national radio / press campaign around album & Single for nearer |
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Big End |
Red, you are trying to play the majors at their own game. Start with smaller FMs that will give you a shot. Get the album on itunes et al. Put some bigger gigs on yourselves to escape "the toilet gigs", expose through regional press, try and get a support with a bigger Americana act. Build it up and THEN worry about going national/international.
Unfortunately, the type of promo campaign you are talking about is going to cost in the order of 10K just for openers on one single and that's without any advertising or a video. And I can also tell you that Radio Two exposure does not automatically translate into sales...many an act has done nothing even after being playlisted with excellent records.
It is a very tough environment indeed at the moment. |
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Red |
Thanks for the link, Moi.
The fella in question's last album was very well reviewed on americana-uk.com, and actually made the end-of-year top ten list for a staff writer or two.
In fact, the album has had reams and reams of brilliant press, I have yet to see a review for it pitched at less than at minimum 4/5 or 7/10.
Ryan Adams is a fan, he bought both of his albums and has said how much he likes them.
By the end of the year, he'll have played 175+ live dates. But the problem is, most of the live dates are in pubs and most of the reviews haven't translated into sales as the label he's with (although working in partnership with and not signed to at present) is too small to invest in PR, and, although distributed by Proper, don't have enough industry presence to get records racked rather than just listed for order.
We've talked this over for hours. In an ideal world, a deal would come along and they'd take the album and run with it, a ready-to-go-product, and invest in the PR and plugging necessary to get it the exposure it needs and generate sales and a build.
This has yet to happen-not that he's been pushing for it to, but that's another matter-so we figured the best way to go in is at the top. Try to get national radio, then put together a deal with a decent booking agent who can get him out of the toilets and pubs and get him into the venues he deserves to be playing, and build from there.
There is a small but close-knit street team in place, who have been great, but we're a bit blindsided as to what to do to tip the balance at Radio Two. I think getting the street team to put sporadic mailouts to the DJs involved (I know for a fact that producers Phil Swerne of the Bob Harris show and Shiela *name escapes me* of the Nick Barraclough show have copies, so maybe it would be better to mail the producers first) and go from there is a really good idea.
Any more suggestions would be great. I've been working with him on and off, at at present he's juggling all the hats of managing, booking, promoting, writing, recording, webmastering, surviving and just about everything else off his own back unaided. I'd love to see him able to take a bit more time to be the artist rather than being everything else all of the time. |
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Pete Clarke |
Or even to both...?
Belt & Braces, innit? 
Adios, |
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Pete Clarke |
Thanks Mart. It's an interesting thought - I'd like to discuss this further, offline if possible.
Perhaps you can email me at:
audiodrifter@hotmail.co.uk.
Adios,
Pete |
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