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Topic History of: Great advert...
Max. showing the last 5 posts - (Last post first)
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MisterSmart |
I can't remember what piece of music they used for that "30 second of darkness" ad (it was 'darkness' by the way), but, you're right, it was simple brilliance and there was a good 'fit'.
I've often wondered why brands don't flesh this (ads as entertainment) out a bit more...in the same way that guerrilla advertising has taken-off online.....where the Ad agency makes 1 ad for TV consumption, but, another, more risqu |
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Michael |
MisterSmart wrote:
well it's the whole "ads as entertainment thing"....innnit?
Guerrilla marketing and all that stuff (pun intended).
I worked briefly with the guy in Dublin who came up with a very famous and clever Guinness advert "this 30 seconds of darkness was brought to you by...".
Anyone old enough to remember that one?
He tells a great story about his epiphany and the fight to convince the rest of the team that it would be a brilliant idea.
I would have been loved to have been a fly on the wall when he presented that ad for the first time to Guinness!
"whaddyamean, that's it!???!"
Those guys have truly mastered that art of advertising, where they tell some great stories, that's very vaguely related to the product, but at the same time, it works as a branding exercise.
I've often mentioned that ad - which if I remember used Schubert, John Field or somesuch - as a brilliant example of branding, which is a specific aspect of advertising.
Funny thing is, I remember it as "30 seconds of beauty". Just goes to show. Mind you, no problem remembering the brand involved, as it "fit" perfectly into their brand and the name was the only word in the ad. Advertising as entertainment is fine, as long as it actually showcases and illustrates the brand or product. Durex have done some brilliant ones in Europe - again, no problem remembering the brand. |
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Mart |
Actually, it is very tempting to remove the Cadbury`s logo from that ad , and ad a fake link to a session musicians website, saying " need a drummer?Calll +++44 etc... |
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MisterSmart |
well it's the whole "ads as entertainment thing"....innnit?
Guerrilla marketing and all that stuff (pun intended).
I worked briefly with the guy in Dublin who came up with a very famous and clever Guinness advert "this 30 seconds of darkness was brought to you by...".
Anyone old enough to remember that one?
He tells a great story about his epiphany and the fight to convince the rest of the team that it would be a brilliant idea.
I would have been loved to have been a fly on the wall when he presented that ad for the first time to Guinness!
"whaddyamean, that's it!???!"
Those guys have truly mastered that art of advertising, where they tell some great stories, that's very vaguely related to the product, but at the same time, it works as a branding exercise. |
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Mart |
Like it a lot, hope they do a series.
You raise a good point about how many adverts we blindly watch and not register the product for sale anymore.
One of the regular tipsters on here is about to go into advertising, I would be interested in his thoughts. |
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