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Topic History of: Oh dear those chief executives - caught out...
Max. showing the last 5 posts - (Last post first)
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centaur |
Kensington wrote:
There is a feeling of deep depression at the most successful music company in the world at the moment.
Today someone from Uni Europe told me the same. |
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JK2006 |
Oh I know exactly what the new model needs to be and will put up a long blueprint in Attitudes & Opinions in due course.
The problem is - it needs me!
Well, not actually me but a "me" sort of person and without wishing to be immodest I don't see any new JK's emerging.
You really do need a hugely open mind, great imagination and a lot of courage.
And you basically need to do it (as I did) with your own money.
Because that way you need never bow to anyone else and can take your own risks. |
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DJones |
The top down marketing doesn't work for at least two reasons:
1. The market is much too fragmented. The costs are much too high for the possible returns.
2. Teenagers / "Web 2.0 users" want to discover new music (if they are interested at all) for themselves. So the marketing has to be hidden. (Artic Monkeys etc.)
So one possible new model would be to focus on a small nice / musical trend. And using marketing tools which are relevant to this market. |
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Big End |
so, could it be that the old model of top down, heavy spend marketing of new material by the majors is just not working anymore? And if not, why not?
The answer to that question will reveal the new forward. |
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Mart |
Interesting reading.
Here is an example of quite an extreme irony in the current climate.
I sifted through what I suppose is the bargain box("guaranteed well packaged hits that wern`t") at a local independent record shop and have bought a bag load of bargains this weekend, all on major labels , quite a large majority of the tracks I had not actually heard and a worrying amount of ACTS, I have not even heard of producing fine material. All this, despite the endless bulletins from Myspace and discovery of new music from Tipsheet and other new music sites on the net, and a lot of radio listening and MTV etc viewing.
Now, it can`t just be me that is missing new acts releases being aired.
I enjoy a hunt through a bargain box much as I enjoy Lidl, neither however I would fancy doing my PR work.
However, as a collector, which I like to be,I say to all the majors, thanks for the musical gems, particularly all the ones that are individually numbered,signed and even the pre-release copies.
Has anyone thought of an E-Bay chart yet for these releases on re-sale?
Hard-Fi are massive on this scene. |
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