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Topic History of: You gotta hand it to Guy.
Max. showing the last 5 posts - (Last post first)
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DJKZ |
Big End you are right although having said that I have found a good PR firm over in blighty that can do the job at the same price it would cost me to do (by turning down other work). However I am not relying on them completely.
What I have found is that video and one with a compelling call to action gets views. It's a long haul and as I have always said monetise your marketing and the sales are the icing on the cake.
Things like Rhodri Marsden doing 250,000 on Youtube and others must yield you some return and yes i know many don't like the idea of advertising but video ads are the absolute dogs bollox online as they are very creative and viral and people do watch them so they can earn you more money.
Check out Unrulymedia.com for ad solutions for your site. |
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Big End |
well said JK...you're either doing it or you're not.
Further to all this there is another problem. I had a conversation with a very reputable PR company last week. Even with their contacts and muscle, they are finding it almost impossible to break new acts via mainstream radio. "Soul destroying" was the phrase they used.
So, may I suggest ladies and gentlemen, that you spend your promo money wisely? Perhaps in other directions? Or, as I have done, set up your own in house job and save a packet. |
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Mart |
Actually looking at the sales figures for albums this month, EMI would be more than wise to approach indies for distribution package deals, but I have a feeling they would be largely declined .
re; John Otway, was the Warner label he had his record pressed up on Stiff records at the time?
If I`m correct, oddly enough, although not mentioned, he probably did it with their(Stiffs) backing, it was probably only Warners that didnt know and this act was probably a bigger turning point in the industry than has been noted previously, from a time when the indies became a brand name alone for a while. |
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emmapeelfanclub |
Mart wrote:
One of the great things that has happened over the last couple of years is genuine distinctive sound developing in self funded acts.
A real "this is what we sound like, lets work at it" attitude.
Very true. Perhaps the very reason then why A+R won't touch these acts is because they cannot interfere with the product, demanding remixes or other affairs that take the song out of the artistes hands.
I also think what you suggest Mart about the future role of majors lie in distribution is true. The majors have the facilities to get the product out there.
Maybe John Otway was onto something in the mid 80s when he pressed up a whole load of singles with a bogus Warners label, sent them to Warners with a cheque and letter declaring HE was signing THEM! They actually went for it too! |
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Mart |
I was thinking more in line with distribution help than anything,as well, which is what I would like to see happening, an incoming A+R guy/guyette telling Wake that he would like things "a bit different in the band" would be pointless.
One of the great things that has happened over the last couple of years is genuine distinctive sound developing in self funded acts.
A real "this is what we sound like, lets work at it" attitude.
There is a lot of other great product out there too which could benefit from being in the places where the majors pretty much still hold fort.
New model majors, when and if they emerge, could learn a lot from the talented acts that just will not go away, which seems to be what Stretch was after as well.
This raises another thought, when it all finally comes tumbling down to the last brick, a leader is bound to emerge, it`s human nature.
I wonder who? |
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