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Topic History of: The Oracle Speaks:
Max. showing the last 5 posts - (Last post first)
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DJKZ |
DJ labels of all sizes can easily do deals with internet radio or create their own in an instance. The royalty rates are reasonable at the moment and as they will most likely own all of the sound recording rights and publishing rights will soon become a requirement for record deals if they are not already. Even if their artists have seperate publishing deals, the royalty rates for publishing is bearable for many stations. You should have a look at stations like the Live365 network who are one of the strongest internet radio stations online and have been going since July 1999. Have a look at their wikipedia entry for more details. Let's not forget Merlin are negotiating rates in line with the major labels and we shall soon see government intervention in this area to set a statutory royalty rate for internet licensing of audio.
Of course, the existing infrastructure makes anything possible if one wants to eek a living from music online instead of relying solely on the sales model. We can be cynical and say nothing changes or nothing will ever change and distribute misinformation such as the majors are dominating the charts like never before only to be disproved by an analysis of the charts. Direct comparisons between Sony/BMG and Little Man Records is not only stupid but completely inappropriate. However a direct comparison of Sony/BMG and Merlin/AIM (independents as a whole) makes more sense.
We can create our future and like all good independent successes you start small and grow.
One thing about the internet is that anyone can pitch their tent and then expand. Using good old fashioned marketing such as having a great product and word of mouth marketing, one can grow to such an extent. I believe new players will emerge who will resist selling out to the old guard and indeed will soon buy them out. Google didn't exist 10 years ago.
It was formally incorporated as Google Inc., on September 7, 1998.
Daffy: quack quack quack quack. (Translated as "at least you are reading my posts"). |
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Daffy |
ZZZZZZZZZZZZZZZZZZZZZ
You love harping on, don't you? |
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DJones |
Who the biggest players will be?
The old guard (Clear Channel / CBS) has already a strong foothold in internet radio and other music related services (at least in the US).
Internet radio as a chance for small labels? Maybe. But the high fees for the use of recordings (and the not so high fees for the use of compositions), the legal landscape (private deals between UMG et al. and Webcasters (and services like last.fm) make me believe that the small labels are (more or less) in the same position as before. |
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DJKZ |
Two developments will spell bad news for the old model, terrestrial radio but DAB in particular. Mobile internet on the cheap and cheap broadband mobiles. Why would anyone buy a digital radio set when their mobile will offer streaming in high quality for free ? With this development, I predict we will enter a new golden age of the internet and it would be interesting to see who the biggest players will be. I think labels (mostly small labels) will hook up with some of the new expanding internet radio stations to offer label radio containing exclusive mixes, interviews and the like. New record moguls who will abandon the sales oriented model to a streaming/continuous fanbase model. Sales will still happen, collectible physicals will get a new lease of life. Subscription services will bundle independent/major/unsigned acts together for premium content. But most consumption of music will be "to-go".
Smart savvy folk will be investing in internet radio again and the age old battle of royalties will take a very serious turn. |
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