IMPORTANT NOTE:
You do NOT have to register to read, post, listen or contribute. If you simply wish to remain fully anonymous, you can still contribute.
|
Home  Forums |
|
|
|
|
Topic History of: I work out the problem with music today and bring you a solution...
Max. showing the last 5 posts - (Last post first)
|
BikoSteven |
SEO, like PR, is a licence to rip people off. If you think that buying a software will optimise your site for the search engines then you are asking to be ripped off royally. But that is another argument.
Most people miss the point when people say the internet has levelled the playing field, especially for music.
You miss the point by thinking of push marketing (blasting your act to all and sundry) v pull marketing (pitching your tent and people finding you and spreading the word).
As long as you think push media you will harp on about TV shows, prime time audience etc etc. The biggest shows on TV at the moment cannot sustain recording careers and shouldn't even try. For every Leona Lewis, there are countless of failures who cannot sell albums. Sadly JK you are misguided if you think No Limits will work today. TOTP failed, and any other music show of its kind will follow suit.
Michael has hit the nail on the head. Most people I know are NOT watching TV. The TV ratings system is the biggest scam in the world. Not nearly as many people are watching the shows, that are being claimed by the ratings industry. Mobile communications has taken over as well as the internet. Living in a bubble and pretending that this is not the case is why the record industry is doomed.
TV can work but let us not pretend that people are interested in music in the way the used to. Life is way too complex for that. Music is still important part of our lives but not to the extent that you would queue round the block and buy the album.
Downloading, streaming, instant gratification, that's what it is about now.
I watched an interesting show on TV the other day, oh wait a minute I watched it online. The reason why I preferred to watch it online rather than on TV ? Because I can watch it when I want to, on my mobile phone, on my laptop, on the bus, on the train, at the airport etc.
Can't you see that this is the way forward. Also with the TV show, it cannot be a music show. Music is too boring for the mainstream and don't think that X-Factor is about music, it is not. Music is byproduct of the show, an important one but the show is really about drama, humiliation, tears, outrage.
The horse has bolted JK. Move on to a new format. Like I said, a TV show that uses music a lot is the only way forward. It can be about artists, but not about their music. Subtle difference there.
Fantastic debate by the way. At last a real music debate on a music messageboard. Keep it up guys. |
|
BR |
JK - the acts you speak of were already household names when you played them. I agree a music show like that would be a hit. That part of the industry ( The Heritage Part ) is already doing quite well. BBC 3 and 4 are running successful theme nights along those lines on Fridays throughout the year already to prove this.
I think the problem now is that the Chart is disconnected from the General Public. Music has splintered and much of it ( especially pop ) has virtually no value anymore because it is so poor.
Even X Factor is on the wane this series and the pool of talent has now been well and truly over-fished.
I agree with many of the comments about the New Model and about the internet. But how this can translate into an industry of any size is beyond me.
From now on I can see small record labels with niche artists making a living from a combination of Live - Publishing - syncs - internet sites and finally the least recorded music ( but usually packaged at live shows for fans or on subscription packages ) These bands will be in yesterday's terms small.
I really do believe the "glory" years are behind in terms of massive hits and multi million selling artists. |
|
JK2006 |
No, DJ - even then no AC/DC would have thought of listening to Shirley; they would have turned off and switched on the CD player... except - after they got sucked into the show they discovered that they might not have liked Bassey but they loved Journey or Night Ranger or Boston or Bonjovi - and kept listening.
No Limits broke Tarzan Boy. We also broke Kiss.
You didn't get 5.7 million viewers by being specialist. My musical format was simple.
Great music.
Great rock, great rap, great MOR, great pop, great country, great garage.
Helicopter Tune next to When I'm Cleaning Windows. Worked then; will work now and tomorrow. |
|
DJones |
JK wrote:
"Shirley Bassey next to Jay Sean; AC/DC followed by Noel Coward. It works. I did it on radio and TV and it pulled in millions."
It worked. It worked at a time (60/70s, even 80s&90s with MTV) when there were no alternatives: If you wanted to see your favourite act on TV, you had to watch TOTP or the big (family) variety show.
Today (almost) no AC/DC fan would "endure" Shirley Bassey to see a few minutes of hard rock. And vice versa. |
|
JK2006 |
The new model will come - based, I suspect, on the assumption that straight sales of music is dead - replaced by making the most out of projects and keeping overheads way down.
But the only way for music to catch fire again is a kick start of exposure to millions and a highly adored TV series is the route. Prime time, infecting every age and type (No Limits had so many fans over 70 as well as kids), featuring only great music of every type.
Shirley Bassey next to Jay Sean; AC/DC followed by Noel Coward.
It works. I did it on radio and TV and it pulled in millions. |
|
|
|
|
