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Topic History of: Important thoughts on the vital classical problems (Another Record Crash) thread below...
Max. showing the last 5 posts - (Last post first)
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DJones |
Classical music goes new-school on Web
T.J. Medrek
http://theedge.bostonherald.com/artsNews....bg?articleid=142938
What are classical music stars like soprano Deborah Voigt and violin superstar Itzhak Perlman doing in my space? Uh, MySpace.com, that is. Common wisdom has it that the social networking Web site is primarily a hangout for teenagers and 20-somethings, where middle-aged cops can entrap pervs preying on teenagers.
But savvy classical music marketers are discovering that if you want to attract young people, you |
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JK2006 |
because the other thread may be rather intimidating in length.
I think this is a very serious problem and it reflects all the other major industry problems.
Short termism. Blinkers.
I tried hard to persuade Sir Edward Lewis, back in the 70's, when he was deciding whether to sell DECCA to Polygram or Warners that Warners, then run by my dear friend Mo Ostin, was a better home as they had no classical line and would treat ours with respect.
He decided eventually that DG (PolyGram) would look after Decca classics better. It was a major point in his considerations (I know because only myself and Jeannie, his wife, were involved in those lengthy discussions).
The nurture of talent is a VITAL part of being in the music business.
Sir Edward was well aware that Classics would not be huge earners but nurturing them was crucial. Not just for unselfish or artictic reasons.
In our NEW MODEL BUSINESS - which we are deeply involved in, as I hope are you, this aspect is most important. |
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