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Topic History of: Exactly as I expected; sales of singles last week down 15-17%
Max. showing the last 5 posts - (Last post first)
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Martin K |
Oneminutealbum@aol.com
One of the problems with giving the undergrads an oppurtunity like you suggest, is the varying quality of the applicants for the media courses, which normally becomes apparent this time of year, when the "soft option" degree arguments start getting chucked about. Very unfair accusations of course, which are very well defended and justifyably so, but it is difficult making coursework for so many people of different standards. Watch this space , we have some decent work coming from our company, which is being handed out to undergrads.
MK |
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Big End |
you are reliably informed Martin. So why not give the undergrads/grads. an opportunity to use their aquired knowledge and skills as a platform for earning money and making more contacts in the real world?
The alternative is to pay a company thousands of pounds to tell you that nobody likes your record.
By the way, I've lost your email Martin. Any chance of a link? |
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Bemuso |
The specialist marketing men knew how to get exposure for stuff that wasn't up to much, and they're so involved in the image and the strategy that they're beginning to see themselves as A&R... but they know nothing about content or, paradoxically, the general market.
The less calculated seat-of-the-pants exposure online using 'viral' (uggh!) downloads and videos often pays off in terms of traffic but doesn't translate into fans because the reason for sharing isn't normally the music.
I think, more and more, the exposure question comes back to 'editorial'. Trusted sources, sites, names... that reliably feature desirable content.
There's bound to be some segmentation, and we've already got good zines for indie, punk, psychedelia, etc. These "real" genres are no-brainers because every punk fan has a punk compass. It's much harder where the fan is looking for eclectic sources or new no-genre "good music". That has yet to crystallise. |
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Martin K |
I am reliably informed that actually is part of the course .(albeit mainly in films) |
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david |
TOTP was a great marketing/promotions vehicle - especially in the 70s/80s
- As for the sales figures downturn, this may be because of the calibre
of the tracks released for this period rather than because
TOTP has ceased broadcasting.
If TOTP had the power to sell records and it's now gone
then this actually gives more power to radio.
Wasn't it the case that the whole music video phenomenon
had worn thin anyway and that they no longer had the pull
that they once commanded.
Maybe it's just a case of sales of singles being down anyway,
we all know that gone are the days of selling hundreds of
thousands of singles and gettin' rich quick in the process.
I think TOTP was a fantastic show but at the same time I think
it had run it's course and really it was time to go - in fact maybe it
was time to go some years ago & according to the audience figures
it does suggest that for many people it had lost it's attraction.
As for marketing and promotions - the Internet offers the best
opportunities - The Crazy Frog was an internet hit before it
reached the mainstream.
Television docco's of the making of pop artists and the process
of recording and star making is also a way some companies are going. |
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