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Topic History of: British musicians (& Simon Cowell) demand new copyright measures
Max. showing the last 5 posts - (Last post first)
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DJones |
JK2006 wrote:
TV commercials require instant catchiness, like novelty tracks. And Eurovision entries. One listen; you've got it. So jingles can sell millions (remember Jeans On and David Dundas?).
"Since their heyday in TV and radio advertising of the '50s and '60s, songs written for commercials have had a resurgence in recent years but in a different form. Instead of the 30-second songs you'd hear during commercials, the modern jingle is more frequently becoming a pop song in its own right."
10 Hits You Didn't Know Were Jingles |
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JK2006 |
TV commercials require instant catchiness, like novelty tracks. And Eurovision entries. One listen; you've got it. So jingles can sell millions (remember Jeans On and David Dundas?). |
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Jaded and Bored |
Interesting JK. You're right about novelty songs though I think
they have found a new home in Youtube. Merchandise I think are not done
correctly hence an over reliance on image. If one takes the approach that
advertisers take then they can still be successful. Make them sponsors of the
music rather than linked to the brand of the artist.
Having said that the likes of P Diddy and all the big American acts are now
brands and they sell products. This is more like what I think works so each act
has their stable of carefully chosen products they align with and sell that.
They don't have to be involved with the creative or production process but their
management may align them.
I am interested to know more about what opportunities there are in TV commercials
so if you don't mind can you elaborate. |
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JK2006 |
That was a joke J&B - I should have added "I wish".
Yes; the position of music - especially as a money earner - has radically changed. Being a copyright creator and owner, I'm a big supporter of payment for the work but, like paintings and books, times change; there is far less to be earned from the old ways and more to be made from connected areas.
Sadly, a lot of "merchandise" depends on image (which can be directly opposed to music) and many aspects tend to detract from the creative process.
Take the demise of novelty hits, for example.
But then new areas emerge - TV commercials, for example. |
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Jaded and Bored |
Fairplay to you JK but how many records have you sold overall out of interes?
and where is you biggest selling region?
Also what would you do about copyright today (I know Alex's strategy is similar to yours)
but with Spotify a REAL threat to sales do you as I do subscribe to the notion that
it's all about streaming and merchandise sales? |
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