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Topic History of: More from Alex Day on the "new model"...
Max. showing the last 5 posts - (Last post first)
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Jaded and Bored |
Except we are moving into an always on internet situation.
This is especially the case with mobile phones (the real reason Twitter and Facebook exploded).
Mobile companies did deals with Facebook and Twitter so now Facebook is always on.
The reason why streaming is taking over is so that tabs can be kept on what you listen to.
Downloads = piracy and streaming = monetisation plus tracking, so it's a no brainer where the market is going.
I think this could be an opportunity for physicals like vinyl and CDs believe it or not made on demand
so there is no risk involved.
We are already addicted to the internet it is now a human right. |
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JK2006 |
Problems with streaming vs downloads - if I want to listen to a track and do NOT have instant internet access.
Which worries me; this availability of access at all times. We all start to rely on it. When I can't go online I get quite stressed. |
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Jaded and Bored |
Very interesting article but I have to say Youtube should give its users
the option to make conversion and download available on a case by case basis.
Other video sites give this by default and Youtube is just denying its users
choice on the matter.
The more this debate rages the more I come to the conclusion that the new model
will eventually evolve into this format
1. Free streaming of content (forget downloads it is like the recording industry
dead and flying on fumes. There is no future in it). This will be hugely profitable
once the right type of adverts are linked to the video. It will be ad sponsored or
the artist may even use it to promote their own merchandise (see two below).
2. Merchandise. This is mostly a physical product but may include e-books but short
term we are looking at t-shirts, USB wristbands (hugely popular now), records (yes them),
fashion, accessories, cars, anything. The trick is to link it to the song. How about
an E-bay auction of the car driven by Alex Day in one of his videos. The tie-ins are
endless.
3. Subscription. Once artists decide to shut up on Twitter and Facebook and put all their
one on one interaction behind their own fanclubs they will realise people will pay for
live interaction. Imagine being able to ask your favourite artist any question live and direct.
4. Live PAs/concerts. Could be a meet and greet or a full on concert.
The artist can even advertise their own product in their videos. This is where the real
big bucks will be made. You won't have corporate companies dictating to you. Alex seems
like a savvy man but then again he is a Youtuber and they have been on the cutting edge
of the new model for a few years now.
As for novelty songs. Friday was one and would be a number one hit had it been released
officially with that intention. |
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JK2006 |
We both feel we must encourage people to want to pay for art, not punish them for not doing so...
www.huffingtonpost.com/michael-varrati/i...-join_b_1699475.html |
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