Sky have secured the rights for IPL for next 3 years, IPL is great for FTA and hit a niche audience. Cricket will be dying out kids hardly play it doubt they even know the rules, county cricket is in decline as most people are at work when it's on, people only seem interested in this years IPL because of Pietersen. Hope ITV could get some rights for cricket next year, S4C lost their rights for Glamorgan games.
www.theguardian.com/media/2014/feb/17/bs...ipl-twenty20-cricket
www1.skysports.com/cricket/news/12172/91...ive-on-sky-from-2015