Hedda of course predicted and is on record long before it happened, that
News Ltd would eventually collapse (mainly because her/his stockbroker told her/him not to touch the shares with a barge pole)and that it's publications would eventually crash due to unbridled recklessness.
My only mistake : I thought
The Sun would crash and burn but it was the
News of the World.
Now it's been revealed Rupert's 3 main Oz newspapers are being propped up by his empire : the Sydney Telegraph. His QLD Courier Mail, his Victorian Herald Sun plus his beloved The Australian (always a loss maker.)
The biggest US News Corp shareholders (who have no corporate voting rights), huge superannuation funds with billions$$ who are awaiting the outcome of the hacking trials will move soon to force Rupert to separate his profitable sections: Fox, Sky, Fox News etc from his publishing arm...and the collapse will be immediate.
Paul Dacre is playing a silly and dangerous game in the Mail with his Harriett Harman /PIE / pedo hysteria...guaranteed it will consume Tories as well and the internet themes : "Tory pedo Ring covered up by Maggie etc" will soon crossover into the MSM.
## The Oz online
Guardian that employs 55 people in Sydney is taking on another 50 sales staff in Melbourne to handle the increased advertising.
## The Oz online
MailOnline due to start by the end of March has taken on 22 staff...but I hear advertisers are steering clear because they are reluctant to be seen in it.
###
The Truth,
published out of Melbourne for 90 years and which made UK tabloids look like Church Newsletters crashed and burned 18 years ago when advertisers became wary of being seen next to "sex & sin" tales.