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Even football clubs are advertising shares services companies on their kits now - because of the much larger interest in share dealing, due to low interest rates.
Close to half of all UK residents have a few shares. Often held in an ISA - an account which ensures that NO tax is paid on any profit made. Free withdrawals at any time!
As long as the individual's investment doesn't exceed £20,000 in any tax year. This is a rare benefit, and the investment can be repeated year after year.