Daily Mail editor in the 1970s & 80s, David English invented a paper for those urgently seeking membership of the English middle classes. Whether his readers ever achieved their ambitions was beside the point; their prejudices and illusions were reflected, often brilliantly. Women were central to his project. The Mail became "their" paper, boasting a new "media feminism" that subtly divided men and women into opposing camps and added a dash of moral panic. This is now standard media practice.

johnpilger.com/articles/there-is-a-war-o...-needed-at-the-front

en.wikipedia.org/wiki/David_English_(editor)