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Very good and very funny (and sad) article. As it happens, Monte Lipman is now behind our Ruen Brothers. Instead of me (I wasn't and am not available for such roles).
Well let's hope he doesn't do the same with the Ruen Brothers, as you know I'm a fan but was disappointed with the choice of single.
I'm shocked that kids still think signing with a major is the holy grail. He should have followed in Alex Day's footsteps and used his single success to boost his career off his own back, only then once he was holding all the aces should he even consider a major deal (which I think Alex turned down didn't he?).
Ed Sheeran did the same but signed, it certainly propelled his career but he had the leverage to get what he wanted out of them. Wonder if he'll regret that long term....
"The Moment" is getting shorter and shorter. If you're lucky enough to make a hit and don't run with the momentum then and there, the moment has often gone.
JK2006 wrote: "The Moment" is getting shorter and shorter. If you're lucky enough to make a hit and don't run with the momentum then and there, the moment has often gone.
Which brings into question the whole making albums vs making singles thing. If you've gone the traditional route, having a hit single is great as your album is either already available or coming very soon, together with the tour & promotional work.
If you're making and releasing singles you've got nothing to back it up.
Except, K - albums don't matter. Don't think about them. Don't make them.
OK, if you're a successful artiste, a "concept" album is fine (I made one of the first with Genesis in 1967). If you're making Classical music - it often needs to be an album. Soundtracks warrant albums.
But mainly it's a record label excuse to grab money from stupid punters who fork out for below average tracks and one or two hit singles.
Only make singles (good or bad, short or long, hits or misses).
JK2006 wrote: Except, K - albums don't matter. Don't think about them. Don't make them.
OK, if you're a successful artiste, a "concept" album is fine (I made one of the first with Genesis in 1967). If you're making Classical music - it often needs to be an album. Soundtracks warrant albums.
But mainly it's a record label excuse to grab money from stupid punters who fork out for below average tracks and one or two hit singles.
Only make singles (good or bad, short or long, hits or misses).
If you then release a COLLECTION, fine.
So how do you "run with the momentum" when your single is a hit?