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People in the music industry don't CARE anymore
TOPIC: People in the music industry don't CARE anymore
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People in the music industry don't CARE anymore 11 Years, 2 Months ago
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That's why we get so few comments or thoughts on this forum now. Years gone by - hundreds posted thoughts about promotion people, pluggers, sales persons, managing directors and chairmen… graphics, campaigns… A&R, songs, publishers, writers… now - nothing!
One of my friends says they now do it on Facebook or Twitter. Bollocks; they don't.
Let alone tip great tracks here, to help spread the word.
They don't give a shit. Music is way down the list of their priorities, below mortgages, affairs, children, school, food, house, pensions, holidays, promotion in their companies…
Where are the managers of artistes, the trainers of writers, the brains working out new methods of breaking hits…??
A million excuses ("oh, we're building careers". What fucking careers? Zero sales, zero interest, zero talent).
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Re:People in the music industry don't CARE anymore 11 Years, 2 Months ago
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Re:People in the music industry don't CARE anymore 11 Years, 2 Months ago
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When we started The Tip Sheet in the 90s, Honey, it was ONLY aimed at those in or attached to music. A subscription only weekly industry magazine aimed at spreading the word about good music. Then we added gossip. Which took over.
Executives tipped us off about impending changes. Promotions, firings, hirings. Even hints about DJs moving shows, new commercial stations opening, TV shows in Japan, Australian publishing chat…
It became a huge global music tip sheet. We started our online version - King Of Hits .com - in the late 90s and it grew and grew too. We had an Attitudes and Opinions area, and a Your Views Forum for thoughts on non musical matters.
Others started up similar sheets - our former Editor, Paul Scaife and Joe Taylor started Record of the Day. Our former Ad manager Paul Kramer started The Hit Sheet.
But 15 years later - here we are without that music interest anymore. Times change but it makes me sad.
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Re:People in the music industry don't CARE anymore 11 Years, 2 Months ago
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Correct Pru; the frightening thing is… most people working in the music industry couldn't name any artiste who's been No1 this year either. I know I couldn't.
Well, that means the chart has lost all significance. It only ever had any because of Top of the Pops, Radio One etc.
Funnily enough, nowhere else in the world did the chart mean anything, even back in the 60s. Billboard, Cashbox, Australia, Japan… without a TV and Radio show getting huge ratings, the chart meant nothing (even in the 60s) and press/media only carried stories because of British charts reflecting popularity.
And let's not forget Pirate Radio. In my teens, they were not just essential but the most important thing in the world. Because of Pirate Radio, music was not a luxury. It was a vital basic element of our lives.
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Re:People in the music industry don't CARE anymore 11 Years, 2 Months ago
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andrew wrote:
Amazing if a song sells only several hundred it's a hit, not several thousand in the old days.
I had to laugh (all right, and cry a bit) when Katy Perry was on Graham Norton's show with McCartney, and Norton pointed out how many number ones The Beatles had, and she went, 'Is that all?' She wasn't even trying to be sarcastic, she's just from a generation that assumes that going straight in at number one several times a year is the least one can expect. There's no struggle, and no real achievement. The same in TV - the biggest stars in the 70s spent whole careers trying to get a single BAFTA - now the likes of Gervais and Co expect one for every project. I wonder where they find their excitement. In the loos, I guess, snorting up the powder.
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Re:People in the music industry don't CARE anymore 11 Years, 2 Months ago
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Music is still important. In fact it's still vital in people's lives. That's the starting point. The need hasn't gone. So the problem is the industry.
It's largely ignoring the more mature part of the population whilst boring the younger part. It favours safe bets over prudent gambles (always has, of course, but never before to this extent). It encourages imitation over innovation, stereotypes over individuals. Most of all, it forgets that people want and need to be surprised, not distracted.
Maybe part of it is down to the passing of the guard. The music biz seems full of young people whose parents were in the business, but whereas the parents went in because of a passion for music, many of their kids seem to go in because that's what their parents did (and their parents could get them in). There's an aimlessness there, as if they're waiting for something else to turn up.
As in TV, there's also a self-fulfilling prophesy. If you abandon trying to engage the nation and settle instead for indulging a tiny niche, you'll only engage a tiny niche. You haven't proven your thesis. You've just given up trying to test it and disprove it.
I suppose there's also what literary critics used to call the anxiety of influence. People are so swamped now with past productions, played over and over again via various means, that it's harder than ever to find the space and the mood to be different. Nothing ever came out of nothing, of course, but it's gone from drawing on influences to merely tracing around them.
But music is still important. It just needs people who genuinely want to find it or create it, and communicate it to as many people as possible. It's not such a complicated task, it's just the industry that makes it so.
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