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The new providers; big, big mistakes...
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TOPIC: The new providers; big, big mistakes...
#13504
The new providers; big, big mistakes... 18 Years, 5 Months ago  
As we watch BT and SKY and all the other broadband TV and radio providers talk about "expanding choice", there's something crucial they forget.

See Attitudes & Opinions for my thoughts on this.
 
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#13507
Re:The new providers; big, big mistakes... 18 Years, 5 Months ago  
Ok bear with me as im in Aus which is nice, hot and sunny at the moment but as far as i have read about the BT interactive TV, which i think is a great idea there will be a mix of interactivity and 'editors' choice. I think Itunes has the perfect model.
They highlight major content, great new music and basically what they like while at the same time giving people the choice to browse.
Many people are turning off telly in droves and seeking information via the web and there are new filters at play.

Popjustice, Tipsheet, ROTD all act as filters to some degree. I remember Dotmusic in their heyday before they got gobbled up by Yahoo.

On the other hand people want to choose their own content and what they want to listen to and the 'filters' are always going to be the DJs who play the music.

My advice for radio would be this:

Have one show whereby people can request any song they like, signed, unsigned, indie, major and then play some clips and ask the public to vote what track they want to be played on the radio.

We are moving into an interactive world and there will be a few websites that will point out whats hot and whats not but i dont think the BT interactive TV is going to replace TV but it will act as a kind of Youtube on the air.
 
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#13525
Re:The new providers; big, big mistakes... 18 Years, 5 Months ago  
The iPod kileer, the slightly ill Zune from Microsoft, has a built in wireless.

Steve Balmer showed how to transfer a song from a Zune to another. In this example you could then play the song 3 times and it expired.

It's a small step to "picking up" songs from a wireless terminal on an ad hoc basis.

This more selective media, like the Internet, is really rather good and it's got getting better.

(Steve Balmer referred to the song transfer as "Squirt", as in:
"I'll squirt you a song and you can squirt me a video clip".
I have no idea what part of his brain thinks "Squirt" is a good idea but I do hope I don't have one.
 
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