This move by CBS has nothing to do with developing artists, A&R and other things formerly important in the music industry. It's only about getting a higher share of the money made of TV/Music tieins like castings shows.
"CBS is betting that it can exploit the weakness in the music industry by signing recording artists who are hungry for support and promotion. CBS could benefit from an additional revenue stream and by reducing the money it spends to license songs for its TV shows."
more:
www.latimes.com/entertainment/news/busin...lines-business-enter