except not enough is made of the deep problem; most people regard downloading music free as no worse than doing 35 MPH in a 30MPH zone.

media.guardian.co.uk/newmedia/story/0,,1993040,00.html

Music is used so much and so often - shopping centres, radio, lifts, on-hold, newspaper give-aways - there is a perception that it is free.

For the new generation "sharing" their MP3 is how we regarded lending someone a CD - or even the ancient LP, which I would have taped for someone as vinyl is prone to damage.

We know how much the latest Hollywood blockbuster cost but not the latest artiste release. There is a failure of the music industry to show the real cost.

The general public don't realise the flash car and the obliging ladies in the video are hired and the artiste isn't rolling in so much money that taking one little MP3 matters.

Partly I think it is the big business model coming home to roost - music matters to people, product doesn't and we are getting more producat thanmusic.

PS. Linky asked me to register/log-in, this one shouldn't