A mention in b3ta.com provoked over 5000 views for Satan's Ultimate Weapon Of Mass Destruction (and over 100 comments and e-mails... 60/40 in favour) where a similar mention in the News of the World only put 500 views on it.

The b3ta guys tell me newspapers provoke very few "clicks".

Now for the real challenge - how to turn clicks into sales.

One of my ongoing projects was doing actually better before I invested in advertising and did a couple of regional paper interviews.

Is there a case that in this millenium, that people want to find their own product as opposed to being sold it?

Consider the fun aspect of hunting through Youtube against the corporate staleness of the High Street Megastores , or even,the sell sell sell glow, of the I-Tunes store.

I love trawling through the music sites and finding new sounds. It's amazing how much talent is out there, even in the most raw, unpolished demo tracks.

Curiously, a friend of mine has music listed on a download site where he's recieved over 1,500 visits but only 30 people have bothered to actually play his songs. He was saying how he doesn't mind not selling any downloads, but can't understand why people go to his site, which is obviously for music, but don't even listen once they are there. It's free to listen. I told him to choose different photos and try and create some hook in his profile info.

Another artist sells his songs as mp3s via ebay.com with a link to his myspace site.

The music market is massive and varied. I think many of the music buying public are still finding their way around. I-Tunes is a bit like the Tesco-ish magastore and people are slowly beginning to realise the alternatives.

B3ta, Popbitch, Myspace are the way to go...

they're even beating TV appearances these days.

It's all about the viral marketing